| Title | Balanced Flavour |
| Brief | It can be a real struggle for a brand of canned foods to stand out in a market filled with identical labels unless the brand has a major competitive advantage. In Aragats food’s case, it’s the superior taste, i.e. the perfect balance of ingredients.There is no denying that food tastes best when its ingredients are picked and mixed properly. This simple idea laid the foundation for Aragats’ updated positioning. It’s reflected in the brand’s new tagline—“Balance Flavour”—which we visualized by portraying Aragats’ ingredients as literally balancing on each other.The image on the label changes according to the product and the ingredients that were used for its preparation. The packaging design helps to portray the harmony of the ingredients and the flavor of the product.The unusual solution helped brighten the otherwise dull food shelves and made Aragats product line an instant eye-catcher. |
| Agency | Doping Creative Agency |
| Campaign | Balanced Flavour |
| Advertiser | Aragats Food |
| Brand | Aragats Food |
| Posted | November 2022 |
| Business Sector | Food |
| Story | The Armenian market of canned foods is saturated with identical brands competing for the attention of the same consumer base. Abundant product range, creative packaging, or attractive label design are no longer appealing to potential buyers, as it’s getting increasingly harder to stand out on supermarket shelves.There is, however, a potential competitive advantage largely untapped by most brands: it’s the skill required to achieve great flavour. Aragats Food offers the consumer high-quality and environmentally friendly products that differ in flavour and quality. Our task was to create a packaging design to highlight the superior taste of Aragats Foods, positioning it as the tastiest brand of preserved foods on the market. |
| Media Type | Case Study |
| Creative Director | Hovhannes Margaryan |
| Art Director | Anush Ghazaryan |
| Designer | Anais Gabrielyan |
| Illustrator | Anush Ghazaryan |
| Copywriter | Tigran Gevorgyan |
| Copywriter | Viktoria Balayan |
| Copywriter | Tigran Sirunyan |
| Photographer | Andranik Mantashyan |
| Account Manager | Diana Stepanyan |