| Title | VOLVO - FOR THE NEW GERERATION |
| Agency | Doping Creative Agency |
| Campaign | VOLVO - FOR THE NEW GENERATION |
| Advertiser | Volvo |
| Brand | Volvo Cars |
| Date of First Broadcast/Publication | 2021 / 10 |
| Business Sector | Cars |
| Story | The campaign had 2 parts: after the teasing we kick-started the revealing phase of the campaign, which was a combination of the picture painted but the kids and the real car itself. |
| Problem | To create OOH launch campaign for Volvo’s pop-up store in Yerevan, Armenia. |
| Result | For the period of October 14 to November 30, 34.706.004 impressions were delivered, which is 48% more than planned. This is a promising result for a country with 3 million population. In just over a month and a half after the pop-up store opened, 70% of the available cars were sold. |
| Media Type | Poster |
| Creative Director | Hovhannes Margaryan |
| Copywriter | Tigran Sirunyan |
| Copywriter | Tigran Gevorgyan |
| Art Director | Anush Ghazaryan |
| Copywriter | Anjela Petrosyan |
| Designer | Ani Amarian |
| Creative Producer | Narek Hakobyan |
| Account Manager | Diana Stepanyan |
More Work
SEE ALLBalanced Flavour
- BRAND:
- Aragats Food
- AGENCY:
- Doping Creative Agency
VOLVO - FOR THE NEW GENERATION
- BRAND:
- Volvo Cars
- AGENCY:
- Doping Creative Agency