| Title | VOLVO - FOR THE NEW GENERATION |
| Agency |
Doping Creative Agency
|
| Campaign |
VOLVO - FOR THE NEW GENERATION
|
| Advertiser |
Volvo
|
| Brand |
Volvo Cars
|
| Date of First Broadcast/Publication |
2021 / 10
|
| Business Sector | Cars
|
| Tagline | New generation of Volvo for the new generation |
| Story | Volvo cars are universally known for their safety, innovation and comfort. Parents magazine named Volvo XC90 as one of the safest family cars of 2021. With this in mind, children created the outdoor advertising campaign for Volvo. |
| Philosophy | When choosing a car, parents tend to prioritize reliability and safety for the youngest members of their family. Brand’s target audience clearly appreciates this, and Doping saw an opportunity here; how could they make the launch campaign more appealing and emotionally engaging to the parents? By portraying Volvo through the eyes of those who both the parents and Volvo care so much about. So, to create the campaign posters, the team invited the little experts to inspect the Volvo XC90 and give their professional take. The kids were introduced to the car, and then, they were asked to draw the car inspired by their impressions. The little experts started making the posters themselves. They put their own perspectives into the drawings, highlighting the features that they loved the most. These very drawings eventually became the billboards that promoted the Volvo pop-up store launch. |
| Problem | To create OOH launch campaign for Volvo’s pop-up store in Yerevan, Armenia which will be appealing to the target audience. |
| Result | For the period of October 14 to November 30, 34.706.004 impressions were delivered, which is 48% more than planned. This is a promising result for a country with 3 million population. In just over a month and a half after the pop-up store opened, 70% of the available cars were sold. |
| Media Type |
Poster
|
| More Information | https://doping.am/portfolio/volvo-for-the-new-generation/ |
| Creative Director |
Hovhannes Margaryan
|
| Art Director |
Anush Ghazaryan
|
| Copywriter |
Tigran Gevorgyan
|
| Copywriter |
Tigran Sirunyan
|
| Copywriter |
Anjela Petrosyan
|
| Designer |
Ani Amarian
|
| Creative Producer |
Narek Hakobyan
|
| Account Manager |
Diana Stepanyan
|
