| Title | SOS |
| Agency | UBR Inc. |
| Campaign | SOS |
| Advertiser | N/A |
| Brand | PFA |
| Posted | March 2004 |
| Product | Go Veg. |
| Business Sector | Animal Rights/Safety/Adoption |
| Story | This ad is very simple in terms of the idea and is self explantory. |
| Philosophy | The communication strategy is to promote veggism with a hen looking at the camera and she can't communicate the which can't communicate to us his or her feelings before getting slaughtered is shown in the electronic balance showing 505 gms ie SOS. |
| Problem | The ad highlights the context that we humans being the most powerful animals thrive on other animals for our physical needs like hunger,shelter etc and there by ruining there life and family.Chickens are cultured in a farm to be slaughtered one day,they will never see their world which was made for them.We control their souls right fom their birth to death. |
| Media Type | Newspaper |
| Market | Asia Pacific, India |
| Executive Creative Director | Arun Viswanath |
| Executive Creative Director | Harshad Sreedharan |
| Other | Nischit Chedda |
| Agency Producer | Athul Sreedharan |
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