| Title | De - Addiction |
| Agency | UBR Inc. |
| Campaign | De addiction |
| Advertiser | Cancer Patients Aid Association |
| Brand | CPAA |
| Posted | March 2004 |
| Product | Alcohol De-addiction |
| Business Sector | Anti-Drug/Alcohol/Tobacco Message |
| Tagline | Alcohol makes you dependant |
| Story | This ad is very simple in terms of the idea and is self explantory. |
| Philosophy | The communication strategy is to promote de-addiction by showing a realistic example of creeper growing in a liquor bottle, This ad is very different from the others in the same genre,which show the organs affected by alcohol consumption and relating it to an object or some visual metaphor in our lives. |
| Problem | The ad highlights a simple problem that consuming alcohol makes one dependant on others and also on alcohol.It simply says 'Stand on your feet' and not depend on others. |
| Media Type | Newspaper |
| Market | Asia Pacific, India |
| Executive Creative Director | Arun Viswanath |
| Executive Creative Director | Harshad Sreedharan |
| Creative Director | Nischit Chedda |
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