Harshad Sreedharan
Business Director at UBR Inc.
Pune, India
TitleSmoking Kills
Agency
Campaign De addiction
Advertiser Cancer Patients Aid Association
Brand CPAA
PostedMarch 2004
Product Anti-Smoking
Business Sector Anti-Drug/Alcohol/Tobacco Message
Story This ad simply states the fact that smoking kills and nobody can escape it.
Philosophy The strategy is to promote anti-smoking by talking in our(Advertising) language and also to send out the message that smoking affects even the preachers and the ads created are not scams but they do have a hidden message in them.
Problem The ad tries to address the issue that some people have about smoking that it only kills certain people ,but the fact is that it kills everbody in the long run,irrrespective of who you are.
Media Type Television
Length
Market India
Executive Creative Director
Executive Creative Director
Creative Director
Creative Director

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