Matias Mori

Matias Mori

Senior Creative at Venue Brand Experience
Santa Fe, Argentina

About me

Academically trained in Social Communication and later in advertising creativity, my area of work for the last 10 years has been experience marketing, creatively leading brand actions and events. Always attentive to the social pulse, I believe in continuous training and in keeping updated on new technologies, trends and resources to generate connection in every action.

I currently work for Venue Brand Experience, developing projects in Argentina, Chile, Paraguay, United States, Spain and Mexico with major brands such as Google, Netflix, Coca Cola, Nissan, Conmebol Copa America and Möet & Chandon, among others.

Languages
  • Spanish - Native
  • English - Basic

Positions

Senior Creative & Experience Designer
Venue Brand Experience
Argentina
February 2022 - Present (2 years 4 months)
Conceptualize and propose ideas according to trends and specific market factors, developing creative decks that describe the essence of concepts and experiences in a synthetic and effective way, taking into account business needs, innovation and available resources.

Provide the necessary follow-up and constructive observation to ensure communicative coherence and agreed quality standards.
Chief Marketing Officer
Gekkolab México
Mexico
August 2021 - February 2024 (2 years 6 months)
Founding partner and CMO of Gekkolab Mexico, a project incubated and accelerated within the citizen innovation laborator, organized by the Ibero-American General Secretariat, in alliance with the Mexican Agency for International Development Cooperation (AMEXCID), the Spanish Agency for International Development Cooperation (AECID) and the Government of the State of Guanajuato.

Gekkolab Mexico is an international network for the creation of low-cost prostheses and support products, based on 3D printing, open source, user-centered care model and collective creation towards inclusion and autonomy.

Within my duties as CMO, I was in charge of developing and implementing effective marketing and communication strategies to promote the mission, values and programs of the organization. Manage the brand and public image, ensuring a strong presence in traditional and digital media. Lead functional diversity outreach and awareness and represent the organization at events and establish strategic alliances.
Cofounder and DGC
Combo Factory
Argentina
November 2017 - December 2021 (4 years 1 month)
Founding partner and General Creative Director at Combo Factory. Agency, studio, production house, in times of co-creation, innovation in communication, mixed formats and combined roles, we like to think of ourselves as a factory of ideas.

We manufacture for the advertising, entertainment and performing arts industries, generating connection in every action.

We develop and execute ideas from their conception or materializing those of our clients through strategic thinking, collaborative work, design and applied technology.
General Manager
Expresiva
Argentina
April 2018 - April 2021 (3 years)
Developed by the Universidad Nacional del Litoral and the Municipality of the city of Santa Fe, Argentina, the incubator supports the development of cultural-based projects, providing access to resources and appropriate tools to adapt creative ideas to the realization of a viable, sustainable project with a positive impact on the territory. Expresiva strategically accompanies projects of seven profiles within the Cultural Economy: Audiovisual, Phonographic, Publishing, Tourism, Design, Arts and Crafts.

As Manager of the Incubator, among my main functions were to lead all the activities carried out in the Incubator's area of competence, aimed at providing technical and logistical support to the incubated ventures. To plan and implement strategies for the promotion and dissemination of the Incubator's activities. To prepare the annual budget, accounts rendering and any other report on the operation of the Incubator. To propose the incorporation of permanent personnel and/or interns that may be necessary to attend to issues related to the operation of the Incubator. To manage the personnel rendering services in the area.
Creative Director
Caja Negra BTL
Argentina
July 2011 - July 2017 (6 years)
Creativity, conceptualization and production management of campaigns for traditional and non-traditional media (BTL). Planning of advertising spaces in local, regional and national mass media.

Organization of the annual SOMA creative festival, a networking space for professionals in the creative industries in the region.

Other professional activities

PHNX 2024

Awards Jury Member

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