| Title | Finesse Strength Threads |
| Agency | Sancho BBDO |
| Campaign | Finesse Strength Threads |
| Advertiser | Alpina x Colombian League Against Cancer |
| Brand | Finesse x Colombian League Against Cancer |
| Date of First Broadcast/Publication | 2023 / 5 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Philosophy | That's why Finesse, a healthy food brand, committed to care of women, in partnership with the Colombian League Against Cancer; turned the scarf, a symbol of the fight against cancer, into at symbol of recovery. That now accompanies women until the end of their battle. It was created with an elastic fabric, so its not only made to protect their heads, but to make their recovery therapy anywhere. |
| Problem | When talking about breast cancer, the message has always focused on prevention, forgetting an equally important stage: recovery. After goingt through breast removal surgery, women loose strenght and mobility in their upper body (arms, chest, and back) and by not starting early recovery therapy, this area of the body begins to accumulate Iymph that can eventuallv generate a lymphedema that totally limits mobilitv totally lilmits mobility to do daily activities |
| Media Type | Case Study |
| Length |
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