| Title | The Landscape Song |
| Agency | FCB&FiRE |
| Campaign | The Landscape Song |
| Advertiser | Fiat Chrysler Automobiles |
| Brand | Jeep |
| Posted | April 2015 |
| Business Sector | Automotive |
| Story | To promote the high-fidelity audio system of all Jeep vehicles.To that end, the 4x4 creator, wanted that those who stop by any authorized dealer and those who are already brand users could live a unique experience when testing the audio system in the vehicles. This is how The Landscape Song arose. We’ve created a song by drawing a pentagram over The Andes mountain range. Every peak’s location stood for a musical note to generate a songthat was later to be performed and recorded by an orchestra. The musical piece with its video was reproduced in every Jeep screenat all authorized dealers and thus, the high-fidelity audio system could be tested.The video was also sent by email to all Jeep users.In addition, people could go to jeepthelandscapesong.com, download the complete track, and find out how the project was carried out. |
| Media Type | Branded Content |
| Length | |
| More Information | jeepthelandscapesong.com |
| Executive Creative Director | Tony Waissmann |
| Creative Director | Diego Rubio |
| Creative Director | Sebastian Fulgencio |
| Copywriting | Dardo Perez |
| Art Director | Emiliano Cortez |
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