Title | SOFA |
Agency |
Republica Havas
|
Campaign |
NIGHT SHIFT
|
Advertiser |
KFC COSTA RICA
|
Brand |
KFC
|
Date of First Broadcast/Publication |
2023 / 12
|
Business Sector | Restaurants & Fast Food
|
Tagline | OPEN AT NIGHT |
Story | In a collaboration between agencies from the same network, this print and outdoor campaign was created where what happens to almost all of us who work during the day when we get home from our job, also happens to those who work the night shift. This campaign seeks to position and reinforce the brand’s service at night. |
Philosophy | This print and outdoor campaign was created where what happens to almost all of us who work during the day when we get home from our job, also happens to those who work the night shift. This campaign seeks to position and reinforce the brand’s service at night. |
Media Type |
Newspaper
|
Market | Costa Rica |
Creative Director |
Ali Armas
|
Executive Producer |
Ari Evasio
|
Photography / Illustration |
Eduardo Wallace
|
Associate Creative Director |
Ivan Henao
|
Executive Producer |
José Luis Cabruja
|
Chief Creative Officer |
Josafat Padilla
|
Chief Creative Officer |
Tony Waissmann
|
Photographer |
GONZALO CORRADO
|
Advertising Agency |
HAVAS COSTA RICA
|