About me
An industry insider with deep knowledge of the region, Maren focuses on helping brands anticipate market trends and navigate a journey to purchase in the mobile space.
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Positions
Regional Vice President, Latin America
Facebook
Brazil
October 2017 - Present (6 years 7 months)
Maren Lau is Facebook’s VP for Latin America, helping brands leverage Facebook, Instagram, Messenger and WhatsApp Business to drive real business results in the region’s mobile landscape. She leads teams across the region, with offices in Argentina, Brazil, Colombia, Mexico and Miami.
As the first woman to lead Facebook in Latin America, Maren is also involved in shortening the diversity and inclusion gap in our industry, helping other businesses understand why this matters.
Regional Agency Director, LatAm Feb 2017 – Oct 2018 (Buenos Aires, Argentina)
Maren led Facebook’s agency team in Latin America between 2017 and 2018, spearheading the company’s strategic conversations with agencies in the region.
Partner & Chief Marketing Officer
IMS Internet Media Services
Argentina
2011 - Present (13 years 4 months)
Partner & Chief Marketing Officer Jan 2014 – Dec 2016
JV with Sony Pictures Television as of 2015.
Managed Twitter sales team throughout LatAm since ads launch in 2012.
Led development and execution of company´s own marketing and comms initiatives.
Led development of LatAm sales materials, market insights, and channel communications to drive ad sales for partner platforms (Spotify, LinkedIn, Waze, Foursquare, Twitter, Oath, EA).
Created brand strategy team to accelerate large client revenue growth in region.
Served as country manager for Argentina in 2016.
Partner & SVP Marketing Jan 2013 – Dec 2013
Partner & Vice President, Corporate Development Feb 2011 – Dec 2012
JV with Sony Pictures Television as of 2015.
Managed Twitter sales team throughout LatAm since ads launch in 2012.
Led development and execution of company´s own marketing and comms initiatives.
Led development of LatAm sales materials, market insights, and channel communications to drive ad sales for partner platforms (Spotify, LinkedIn, Waze, Foursquare, Twitter, Oath, EA).
Created brand strategy team to accelerate large client revenue growth in region.
Served as country manager for Argentina in 2016.
Partner & SVP Marketing Jan 2013 – Dec 2013
Partner & Vice President, Corporate Development Feb 2011 – Dec 2012
Managing Partner/Owner
Longitude Associates
Argentina
2007 - 2010 (3 years)
Consulting services for LatAm media and technology companies. Business plans, financial review, consultation with VC/PE investors, participation in strategic due diligence for merger and acquisition discussions, and more.
Senior Marketing Manager
American Express
United States
2004 - 2007 (3 years)
Global partnership development for Platinum and Centurion portfolios.
Managed North America tourism, entertainment and lifestyle practice out of H&K's New York headquarters
Education
MBA Marketing, Finance
2002 - 2004 (2 years)
Other activities : President, Graduate Management Association (student body government); Austin Scholar Co-Chair; Austin Scholar recipient
Specialist in Political Communication
1996 - 1997 (1 year)
Rotary Ambassadorial Scholar
BA, magna cum laude (Social Studies)
1992 - 1996 (4 years)
Other activitues Varsity water polo; Harvard Class Representative; Hanson Award recipient
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