Rachna Dhall-Haasnoot

Rachna Dhall-Haasnoot

Creative Director & Partner at Made in Amsterdam
Amsterdam, Netherlands

About me

I am Rachna, a creative director at Iris Amsterdam.

Starting out as an art director, I have worked with 3 different agencies in 3 different countries and been on the brand side for a year.
Highlights include: Making Frank de Boer actually smile, turning a beer bottle into a banger, having a go at POTUS, pissing off influencers, bringing Van der Sar out of retirement, convincing a client to build an AR app way ahead of time and working on a Saudi lingerie brand.

I enjoy ideas that become a part of the culture and hack their way into our hearts & minds.

Sector Experience

Positions

Creative Director & Partner
Made in Amsterdam
Netherlands
2021 - Present (3 years 4 months)
Creative Director
Amsterdam, Netherlands
2012 - 2020 (8 years)
Creative Director Jan 2017 – Present
Creative Feb 2012 – Dec 2016
Founding Participant
Amsterdam, Netherlands
2012 - 2013 (1 year)
Co-founder & Design Lead
Startup
Netherlands
2011 - 2012 (1 year)
Senior Art Director
Philips Design
Netherlands
2010 - 2011 (1 year)
Online Communications
Freelance Creative
Amsterdam, Netherlands
2010 - 2011 (1 year)
Creative Director
Brandcom, a DDB agency
United Arab Emirates
2006 - 2008 (2 years)
Dubai
Creative Group Head
Dubai, United Arab Emirates
2003 - 2006 (3 years)
Associate Creative Director
Euro RSCG
India
1997 - 2003 (6 years)
New Delhi & Bombay

Education

Inburgering - Dutch Language & Integration

2009 - 2010 (1 year)

Inburgering - Dutch Language & Integration

2009 - 2010 (1 year)

Bachelors in Fine Arts/Applied Art

1993 - 1997 (4 years)

Bachelors in Fine Arts (Applied Art)

1993 - 1997 (4 years)

High School

1989 - 1993 (4 years)

Other professional activities

PHNX Tribute 2020

Awards Jury Member

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