| Title | Echo |
| Agency | Voskhod |
| Campaign | Everybody Loves Crabs |
| Advertiser | Viciunai |
| Brand | VICI |
| Posted | September 2017 |
| Business Sector | Canned Fish & Seafood |
| Story | In a world where things are changing every second, where people can’t find understanding in anything - from religion to culture - there’s one thing that unites all of us. A research conducted by Voskhod confirmed: 89% of people love crabs! No matter who you are or what you do - you will love VICI, the only crabsticks with real crab meat in Russia! |
| Media Type | Television |
| Length | |
| Executive Creative Director | Andrey Gubaydullin |
| Copywriter | Anton Rozhin |
| Copywriter | Daria Ovechkina |
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