| Title | Husband |
| Brief | In the first spot from this campaign, a young woman describes her love for her husband. But we see that his photograph – and indeed her entire apartment – is practically hidden beneath pictures of crabs. “Whatever you love, you love crabs,” insists crab meat brand Vici. In the second spot, an elderly woman claims she hates crabs. “She loves jokes,” reassures her friend. Come on: everybody loves crabs! |
| Agency | Voskhod |
| Campaign | Everybody Loves Crabs |
| Advertiser | Viciunai |
| Brand | VICI |
| Date of First Broadcast/Publication | 2017 / 9 |
| Business Sector | Canned Fish & Seafood |
| Story | In a world where things are changing every second, where people can’t find understanding in anything - from religion to culture - there’s one thing that unites all of us. A research conducted by Voskhod confirmed: 89% of people love crabs! No matter who you are or what you do - you will love VICI, the only crabsticks with real crab meat in Russia! |
| Media Type | Television |
| Length | |
| Executive Creative Director | Andrey Gubaydullin |
| Copywriter | Daria Ovechkina |
| Copywriter | Anton Rozhin |
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