Vignettes of Gen Z kids using data, with streaky neon lights to convey “speed” — that’s how telcos typically showcase their 5G capabilities. Not GOMO. Because while other companies are announcing that they now offer 5G services, GOMO has actually been 5G since the beginning. And to show that, the brand went as far back in time as possible. GOMO’s latest campaign reimagines the genesis of the universe. Right after the Big Bang, Adam and Eve, Noah, David and Goliath, and Moses are depicted, showing how they would have used GOMO 5G. Finishing with the campaign line “The OG 5G,” the spot manages to communicate how GOMO was designed with 5G in mind by highlighting the numerous advantages the service has had since its inception The same idea is brought to life on their social pages, as VR Spartans, gods from ancient civilizations, and different prehistoric creatures flex the countless perks GOMO has to offer. Because to be dubbed “The OG 5G,” you need to have been awesome since the beginning.
Philosophy
GOMO’s latest campaign reimagines the genesis of the universe. Right after the Big Bang, Adam and Eve, Noah, David and Goliath, and Moses are depicted, showing how they would have used GOMO 5G. Finishing with the campaign line “The OG 5G,” the spot manages to communicate how GOMO was designed with 5G in mind by highlighting the numerous advantages the service has had since its inception.
Problem
Vignettes of Gen Z kids using data, with streaky neon lights to convey “speed” — that’s how telcos typically showcase their 5G capabilities. Not GOMO. Because while other companies are announcing that they now offer 5G services, GOMO has actually been 5G since the beginning. And to show that, the brand went as far back in time as possible.