| Title | Lazada School of Acting |
| Advertiser | N/A |
| Brand | Lazada Philippines |
| Date of First Broadcast/Publication | 2017 / 1 |
| Story | Limited shopping options means lame presents. That’s why online shopping site Lazada promoted its extensive catalog of over 90 million items by creating a campaign on how to feign gratitude for lame gifts—a skill only the most seasoned actors can pull off. Lazada Gifted School of Acting The brand featured four of the country’s internationally-acclaimed thespians, including a Cannes Best Actress, to teach the different gift-receiving acting methods. It even culminated in a final test, where students were asked to submit their own School of Acting videos for a chance to win a gift they actually like—from Lazada, of course. All to encourage everyone to stop giving lame gifts and start buying from Lazada. |
| Media Type | Digital |
| Length | |
| Associate Creative Director | Marielle Nones |
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