| Title | Love and Sauce |
| Title (original language) | Amore & Sughi |
| Agency | McCann Italy |
| Campaign | Love and Sauce |
| Advertiser | Althea |
| Brand | Althea |
| Date of First Broadcast/Publication | 2012 |
| Business Sector | Soups, Stuffing, Cooked Sauces |
| Problem | In Italy love is not the same for everybody.A real issue but a true opportunity for a small brand made out of love. |
| Result | 10" and a single week have been enough to cause a national debate a little storm in the social networks and have Althea recognized as an alternative model.With a +48% in sales as a business result. |
| Media Type | Case Study |
| Length | |
| Creative Director | Alessandro Sciortino |
| Art Director | Cristiana Guidi |
More Work
SEE ALLThe Unstoppable Story
- BRAND:
- Lego
- AGENCY:
- McCann Worldgroup Milan
Napoleon
- BRAND:
- Poste Italiane
- AGENCY:
- McCann Worldgroup Italy
VALERIANA
- BRAND:
- Valeriana Dispert
- AGENCY:
- McCann Italy
Philatelic subscription. The art of stamps at your home.
- BRAND:
- Abbonamento Filatelico
- AGENCY:
- McCann Worldgroup Italy
Trench
- BRAND:
- Poste Italiane
- AGENCY:
- McCann Italy
Bonfire
- BRAND:
- Poste Italiane
- AGENCY:
- McCann Italy
Mothershouse
- BRAND:
- Poste Italiane
- AGENCY:
- McCann Italy
The Board of Peace
- BRAND:
- Fiorucci
- AGENCY:
- McCann Worldgroup Italy