| Title | The Unstoppable Story |
| Title (original language) | freedom, equality, |
| Agency | McCann Worldgroup Milan |
| Campaign | The Unstoppable Story |
| Advertiser | Lego |
| Brand | Lego |
| Date of First Broadcast/Publication | 2023 / 6 |
| Business Sector | Toys & Games |
| Story | Most parents still believe there are toys for boys and toys for girls. A LEGO Group research highlighted that 76% of them are even convinced that girls cannot build with LEGO bricks. We invited girls to team up through a social activation where they played, built and imagined freely to compose one amazing story, all together. |
| Media Type | Digital |
| Chief Creative Officer | Alessandro Sciortino |
| Creative Director | Daniele Baglioni |
| 3D Artist | Simone Fatone |
| Copywriter | Stefania Abbate |
| Art Director | Luca Occhinegro |
| Copywriter | Fabrizia Cacciatore |
| Influencer Manager | Silvia Parise |
| Influencer Manager | Valentina Marchini |
| Motion/Design | Federica Beltrami |
| Content Director | Eleonora Piana |
| Project Manager | Francesca Alluigi |
| Associate Managing Director | Sara Barbi |
More Work
SEE ALLNapoleon
- BRAND:
- Poste Italiane
- AGENCY:
- McCann Worldgroup Italy
VALERIANA
- BRAND:
- Valeriana Dispert
- AGENCY:
- McCann Italy
Philatelic subscription. The art of stamps at your home.
- BRAND:
- Abbonamento Filatelico
- AGENCY:
- McCann Worldgroup Italy
Trench
- BRAND:
- Poste Italiane
- AGENCY:
- McCann Italy
Bonfire
- BRAND:
- Poste Italiane
- AGENCY:
- McCann Italy
Mothershouse
- BRAND:
- Poste Italiane
- AGENCY:
- McCann Italy
The Board of Peace
- BRAND:
- Fiorucci
- AGENCY:
- McCann Worldgroup Italy
Into The Wild
- BRAND:
- LIPU
- AGENCY:
- McCann Italy