the-mars-agency logo The Mars Agency

The Mars Agency

Marketing/Creative Services
Southfield, United States

Philosophy & Competitive Advantages

The Mars Agency is a conflict-free, independent, full-service agency.

Our independence grants us the freedom to work with any agency and/or agency network. Our clients value our unmatched commerce expertise, agility and ability to do whatever it takes to drive growth. 

Network Description

The Mars Agency is an independent, full-service agency, creating impact everywhere commerce happens.

North America: Bentonville, Chicago, Cincinnati, Dallas, Detroit, Minneapolis, Nashville, New York City, San Francisco, Seattle, Stamford, Toronto

South America: Sao Paulo 

Europe: London 

Asia-Pacific: Singapore as well as Australia (Melbourne and Sydney)


Trade Organizations

Association of National Advertisers, Inc. (United States)
NextUP
Path to Purchase Institute

Contacts

Rob Rivenburgh
Global CEO
Phone: 248-936-2231
Darren Keen
CEO International Markets
Phone: +44 (0)7825 134167

New Business

Jenn Gioffre
EVP, Client Leadership
Phone: 203-858-1229

Team

Number of Employees: 600
Rob Rivenburgh
Global CEO
Phone: 248-936-2231
Darren Keen
CEO International Markets
Phone: +44 (0)7825 134167
Jenn Gioffre
EVP, Client Leadership
Phone: 203-858-1229
Ken Barnett
Chairman
Phone: 2489362267
Mike Merna
Chief Growth Officer

Campaigns

  • Advertiser: American Pet Nutrition
  • Brand: Supreme Source
  • Name: 10-Day Detox
  • Advertiser: Henkel
  • Brand: all
  • Name: all Good
  • Advertiser: Nestlé Waters
  • Brand: Sanpellegrino
  • Name: Virtual Bartender
  • Advertiser: The Mars Agency
  • Brand: Campbell Company of Canada
  • Name: Goldfish® Feeding Imagination
  • Advertiser: Mars Incorporate
  • Brand: Skittles
  • Name: Skittles Pride Pack
  • Advertiser: MilkPEP
  • Brand: MilkPEP
  • Name: Make the Trade
  • Advertiser: MilkPEP
  • Brand: MilkPEP
  • Name: Make the Trade
  • Advertiser: Mars, Inc.
  • Brand: Whiskas
  • Name: Even The Fussy Cats
  • Advertiser: Campbell Canada
  • Brand: Goldfish
  • Name: Mega Bites not Megabytes
  • Advertiser: Mars Incorporate
  • Brand: M&M
  • Name: M&M Music Lounge
  • Advertiser: Campbell's
  • Brand: Campbell
  • Name: Dinner Insurance
  • Advertiser: Campbell's
  • Brand: Campbell's Soup Company
  • Name: Joy Night In

Awards

Award Distinction Category Brand Year
AdAge Best Places to Work Best Places to Work 2023
Reggie Awards Promotion Marketing MilkPEP 2023
EFFIE Canada Gold Campbell Company of Canada 2022
Path to Purchase Institute OmniShopper Digital In-Store Activation MilkPEP 2022
Path to Purchase Institute OmniShopper Brand-Retailer/Long-Term Partnership Skittles 2022
Sellcheck Award Brand Refresh Campbell Soup Company 2022
Shopper Innovation & Activation Awards Bronze In-store Engagement Campbell Company of Canada 2022
Path to Purchase Institute OmniShopper Best Digital Media Activation Henkel 2021
Path to Purchase Institute OmniShopper Social Media Activation Tillamook 2021
EFFIE USA Gold Challenger Brand Solution Supreme Source 2019
EFFIE USA Silver Sustainability-Focused Shopper Marketing Program Colgate-Palmolive 2017
Reggie Awards Bronze Rebranding, Repositioning or Reintroducing Brand Marketing Henkel 2022
Path to Purchase Institute OmniShopper Best Digital Media Activation all 2021
Path to Purchase Institute OmniShopper In-Store Digital Media Activation Sanpellegrino 2021