| Title | Virtual Bartender |
| Agency | The Mars Agency |
| Campaign | Virtual Bartender |
| Advertiser | Nestlé Waters |
| Brand | Sanpellegrino |
| Date of First Broadcast/Publication | 2020 |
| Business Sector | Mineral, Sparkling & Bottled Waters |
| Story | During the pandemic people were really missing simple holiday pleasures such as enjoying a cocktail at a bar. |
| Philosophy | Give Sam’s Club members back a little bit of cocktail-hour holiday cheer by ordering up an engaging augmented reality experience featuring an expert mixologist and exclusive recipes from Dante Bar in New York City. |
| Problem | How do you launch a new cocktail mixer at Sam’s Club when demos, sampling and even in-store signage are off the table? |
| Result | FULL DISTRIBUTION across all 600 Sam’s Club locations 8.5% RETURN-USER RATE SERVED UP SOME MUCH- NEEDED NORMALCYduring the pandemic |
| Media Type | Digital |
| Length |