Ranked #7: Undoing the taboo of periods is the first step to emancipate women in India. A fair education and contagious campaign is all we need.
Title | The Missing Chapter (Film) |
Brief | We designed a chapter that explains simple biology behind periods. To make the chapter unmissable even in media dark rural areas, we used India’s oldest broadcasting medium – THE WALL ART, for the first time to spread period education.To make sure the chapter was understood easily, we collaborated with local artists from 28 states to create custom hand painted wall art, native to each state’s art style and language.Every wall art was unique and included 3 critical steps – what are periods, how to use a sanitary pad and the importance of school during periods. The missing chapter was put up on school walls and on the way to school, where nobody can miss it.TA: Young girls (aged 12+ years) in media dark rural areas, on the verge of entering puberty and at risk to exit school due lack of period education. |
Agency | Leo Burnett India |
Campaign | The Missing Chapter |
Advertiser | Procter & Gamble |
Brand | Whisper |
Posted | November 2022 |
Business Sector | Subscribers Only |
Story | Subscribers Only |
Media Type | Case Study |
CEO and Chief Creative Officer | Ra.....ak ..s Subscribers Only |
CEO and Chief Strategy Officer | D....aj S...a Subscribers Only |
National Creative Director | S...in K...le Subscribers Only |
Executive Creative Director | S...l Ch....rh Subscribers Only |
Executive Vice President | N...t K...r Subscribers Only |
Associate Executive Creative Director | G...av K...r Subscribers Only |
Creative Director | In.....et K...m Subscribers Only |
Copywriter | K....en Va....ia Subscribers Only |
Sr. Art Director | R...ja G...ge Subscribers Only |
Brand Services Partner | A...ea D...za Subscribers Only |
Brand Services Associate | P...i Ba....al Subscribers Only |
Associate Vice President | N..r S...a Subscribers Only |
Brand Strategy Director | A...li K...th Subscribers Only |
Head of Films department | J....sh M..u Subscribers Only |
Executive Producer | A..l So....ne Subscribers Only |
Director | Ak....ha S..a Subscribers Only |
Production Company | O....ad F...s Subscribers Only |
Ranked #9:To overthrow the stereotypes of indigenous women, the campaign totally changed the narrative by telling the very first story of Pocahontas: Missing Matoaka.
Title | Missing Matoaka |
Agency | BBDO Canada |
Campaign | Missing Matoaka |
Advertiser | Muskrat Magazine |
Brand | Muskrat Magazine |
Date of First Broadcast/Publication | Subscribers Only |
Business Sector | Subscribers Only |
Media Type | Case Study |
Length | |
Music / Sound Design | TA2 |
Production Company | F...e Subscribers Only |
Chief Creative Officer | ..x G....do Subscribers Only |
SVP, Executive Creative Director | D...k B...s Subscribers Only |
SVP, Integrated Production | Be....ce B...gh Subscribers Only |
SVP, Business Director/Brand Reputation | R....ca F...an Subscribers Only |
Senior Project Manager | Fe....da Ro.....es Subscribers Only |
Art Director | O..a N....va Subscribers Only |
Copywriter | H...ey I....nd Subscribers Only |
VP, Digital Production | J...n D..k Subscribers Only |
Executive Story Editor | F...o Mo.....ri Subscribers Only |
Screenwriter | L...en D....ry Subscribers Only |
Screenwriter | C....le Be....in Subscribers Only |
Director and Composer | S...e G....en Subscribers Only |
Audio Director | O...er W....am Subscribers Only |
Voice Talent | Q...n R...ey Subscribers Only |
Voice Talent | Jo....ne C....re Subscribers Only |
Ranked #11: The incidence of domestic violence has surged by 718%, while reports have plummeted to 2% in South Korea. The campaign launched a voiceless call to help counter this pervasive silence.
Title | Knock Knock (Film) |
Agency | Cheil Worldwide |
Campaign | Knock Knock |
Advertiser | Korean National Police Agency |
Brand | Korean National Police Agency |
Posted | March 2023 |
Business Sector | Subscribers Only |
Story | Subscribers Only |
Philosophy | Subscribers Only |
Media Type | Case Study |
Length | |
Creative Director | Se.....il H...g Subscribers Only |
Copywriter | Se....ee K..g Subscribers Only |
Creative Strategy | J...yo ..m Subscribers Only |
Art Director | T...ul .o Subscribers Only |
Art Director | Su....ck ..m Subscribers Only |
Global Copywriter | H...un J..n Subscribers Only |
Designer | W...o ..o Subscribers Only |
Designer | J....un ..m Subscribers Only |
Designer | S....in ..e Subscribers Only |
Design Company | B...ce Cr....ve Subscribers Only |
Production Company | Ju.....ng Pr.....ion Subscribers Only |
Executive Producer | Ky.....yun ..m Subscribers Only |
Production Designer | Se.....un .o Subscribers Only |
Producer | Mi.....ng C..i Subscribers Only |
Music Composer | J...n .u Subscribers Only |
Sound / Music | .n ..e T...k Subscribers Only |
Sound Designer | D...d K..n Subscribers Only |
Production Company | W....ng h...t Subscribers Only |
Director | Hy.....ok S..g Subscribers Only |
Editor | J....ae ..n Subscribers Only |
Flame Artist | J...ee ..e Subscribers Only |
Colorist | W...oo C..i Subscribers Only |
Post Production | So.....ang Subscribers Only |
Post Production | A..a Subscribers Only |
Cinematography | J....ng Y..n Subscribers Only |
Photographer | Ch.....un P..k Subscribers Only |
Ranked #19: To liberate Peruvian women from patriarchal policies and help them achieve financial independence, Mibanco introduced an Emancipation Loan
Title | The Emancipation Loan |
Agency | Circus Grey |
Campaign | The Emancipation Loan |
Advertiser | Mibanco |
Brand | Mibanco |
Date of First Broadcast/Publication | Subscribers Only |
Business Sector | Subscribers Only |
Story | Subscribers Only |
Philosophy | Subscribers Only |
Media Type | Case Study |
Length | |
Worldwide Chief Creative Officer | J...er Ca.....ano Subscribers Only |
President & Chief Creative Officer | D...o Me.....cky Subscribers Only |
Chief Executive Officer (CEO) | Z...a M....za Subscribers Only |
Chief Creative Officer | C....ie T...os Subscribers Only |
President & Chief Creative Officer | J..é L..s R...ra . P....ola Subscribers Only |
Executive Creative Director | P...o O....ri Subscribers Only |
Copywriter | J..e R...na Subscribers Only |
Art Director | D...el M...o M...oz Subscribers Only |
Art Director | Fr.....co A...s Subscribers Only |
Account Director Planning | K...m A..n Subscribers Only |
Account Supervisor | V...a A...ta Ca.....ias Subscribers Only |
Global Head of Advertising | M..u So.....ski Subscribers Only |
Production Company | Ku....ks Subscribers Only |
Editorial & Finishing for Case Study Video | M....an R....ic Subscribers Only |
Executive Producer | J....ta Ko....ka Subscribers Only |
Production Company | C...ca F...s Subscribers Only |
Director of Film Production | Mi....le C...is Subscribers Only |
Sound | A...to Subscribers Only |
Ranked #33: By connecting an object to an action, Dot Go aims to genuinely improve the life of blind users.
Title | Dot Go “object interaction” app |
Brief | For blind and visually impaired people, it’s challenging to enter unfamiliar environments. Objection detection apps can identify objects but fail when it comes to interacting with these objects in a meaningful way.Dot Go is the first object interaction app, which means that it not only detects objects in the environment but also connects them to actions. These actions could be internal actions like sounds and vibration, or external actions in apps, websites, and smart home devices.For example: A bus stop sign could trigger open the public transportation app to buy the right ticket.Anyone can customize these connections and share them with the community. Dot Go serves as an inclusive accessibility toolkit. In 2021, Dot Go received funding from Inter-American Development Bank with WheelTheWorld. The app is available for free download from the App Store and is currently being used by thousands of users, businesses, brands, and organizations. |
Agency | Serviceplan Group |
Campaign | Dot Go |
Advertiser | Dot Incorporation |
Brand | Dot Go |
Date of First Broadcast/Publication | Subscribers Only |
Business Sector | Subscribers Only |
Story | Subscribers Only |
Philosophy | Subscribers Only |
Media Type | Case Study |
Length | |
Agency | Se......lan In.....ion Subscribers Only |
Agency | ..C S...l Subscribers Only |
Development | Hype........tive Subscribers Only |
Production | A...rt C..n Subscribers Only |
Production Company | P...us ... ..d Subscribers Only |
Influencer | Dam......ian Subscribers Only |
Ranked #38: Unexpectedly, being a mother somehow becomes a burden rather than a joy. We can’t enslave the mother in the name of love.
Title | Motherhood Sentence - Yellow |
Agency | X3M Ideas |
Campaign | Motherhood Sentence |
Advertiser | Love, Peace & Mental Health Foundation |
Brand | Love, Peace & Mental Health Foundation |
Date of First Broadcast/Publication | Subscribers Only |
Business Sector | Subscribers Only |
Tagline | Subscribers Only |
Story | Subscribers Only |
Media Type | |
Chief Creative Officer | S...e B....ko Subscribers Only |
Executive Creative Director | M..e M...er Subscribers Only |
Creative Director | A....ny W...e Subscribers Only |
Deputy Creative Director | K....hi U...a Subscribers Only |
Head of Design | A....ye O....le Subscribers Only |
Art Director | S...el Ol.....emi Subscribers Only |
Art Director | Ak....mi Ak....nu Subscribers Only |
Art Director | J..l Jef.......bule Subscribers Only |
Copywriter | K....hi U...a Subscribers Only |
Copywriter | Pr....us Ak.....be Subscribers Only |
Photographer | A...lu Sh....la Subscribers Only |
Brand Manager | Y...te O....be Subscribers Only |
Brand Manager | V...an O....ah Subscribers Only |
Director of Brand Management | Te....pe A...i Subscribers Only |
Deputy Creative Director | Ol....ni Wi....ms Subscribers Only |