Ruchika Patel

Ruchika Patel (Ruch aka Ruchicca)

Creative & Strategy Director at Branding Future Media
Bengaluru, Karnataka, India

About me

My Work meets at the intersection of thought leadership, people, culture, design + technology.

I’m deeply passionate about unraveling the mysteries of consumer behavior and mastering the art of persuasive branding and marketing. With a track record in crafting compelling messages that drive growth, I bring expertise in brand development and marketing management. My entrepreneurial mindset fuels my adaptability to tackle new challenges. I’m always open to engaging discussions and eager to explore collaborations in the dynamic world of marketing and consumer psychology.

Languages
  • English - Pro
  • Hindi - Pro
  • Gujarati - Native

Positions

Co-Founder
Branding Future Media, Vadodara
India
December 2019 - July 2023 (3 years 7 months)
Co-founded and directed agency operations, overseeing a team of 20+ employees and driving creative direction for all projects while streamlining processes and optimizing team performance to achieve a 20% increase in client satisfaction ratings.

Achivements:
• Led successful client acquisition efforts, resulting in a steady annual growth rate of 8% for four consecutive years.
• Implemented data-driven decision-making strategies, resulting in a 15% reduction in project delivery time and an average cost savings of 30% per campaign.
• Implemented innovative marketing strategies that increased brand awareness by 25% and generated $20K in new business revenue within the first year.

As a co-founder, I have embraced every challenge with a growth mindset, seeking opportunities to evolve and learn continuously. This journey has taught me valuable lessons in leadership, collaboration, business operations and the power of creativity.
Chief Creative Officer
Chhatra Sansad India
India
October 2021 - June 2023 (1 year 8 months)
As Chief Creative Officer (CCO) at Chhatra Sansad India, I led 6 impactful flagship projects and empowered a team of 8 talented professionals.

Achievements:
• Strategic Creative Leadership: Provided visionary guidance, fostering a culture of creativity and innovation. Executed a comprehensive creative strategy aligned with organizational goals.
• Project Management: Successfully led 6 high-profile projects, achieving remarkable results and recognition.
• Team Empowerment: Mentored and nurtured a diverse team, fostering collaboration and individual growth.
• Brand Identity: Curated captivating brand experiences, elevating brand recognition.
• Campaign Conceptualization: Spearheaded creative campaigns that ignited audience engagement and loyalty.
• Youth Empowerment: Championed initiatives nurturing young minds and driving positive change.
• Public Relations Excellence: Cultivated strong stakeholder relationships and media visibility.

Creative Leadership | Project Management | Brand Identity | Campaign Conceptualization | Youth Empowerment | Public Relations | Team Management | Strategic Thinking
Marketing Strategist
Finclus, Bengaluru
India
August 2019 - September 2020 (1 year 1 month)
As a Marketing Strategist at fincluS, I drove marketing success through strategic goal-setting, innovative campaigns, and raising significant funds.

Achivements:
• Goal Setting: Set specific marketing goals to reach industry benchmarks and attract potential investors.
• Strategic Planning: Designed and implemented marketing strategies aligned with business targets, resulting in the successful raising of 0.18 million funds.
• Digital Expertise: Developed digital and app dashboards, incorporating gamification strategies that increased web traffic by 19%.
• Cross-Functional Collaboration: Ensured brand consistency by collaborating with internal teams, including design, web development, and business communications.
Digital Marketing Associate
VNB Solutions, New York
United States
November 2018 - May 2019 (6 months)
As a Digital Marketing Associate at VNB Consulting Services, I excelled in managing digital marketing campaigns, ensuring website maintenance, and offering additional expertise in designing Microsoft Power AI and Power BI dashboards for clients.

Responsibilities:
• Campaign Management: Managed and executed digital marketing campaigns, including email and social media. Led copywriting, landing page design, and deployment strategies.
• Campaign Planning: Strategically planned digital marketing campaigns, encompassing web, SEO/SEM, email, social media, and display advertising.
• Website Maintenance: Ensured the timely completion of website maintenance, including content updates, graphic changes, and marketing campaign collateral.
• Data Visualization: Designed Microsoft Power AI and Power BI dashboards for clients.
Marketing & PR Associate
Douglas Elliman, New York
United States
August 2017 - January 2018 (5 months)
As a Marketing & PR Associate at Douglas Elliman Real Estate, I played a vital role in creating and planning open house events, coordinating marketing materials, and managing online presence.

Responsibilities:
• Open House Events: Created and planned over 10+ open house events to attract buyers and other buyer brokers.
• Marketing Materials: Coordinated the preparation of listing and open house flyers, graphics, signage, and other marketing materials.
• Lead Tracking: Tracked and coordinated all inbound leads from websites, social media, and online sources.
• Online Presence: Managed and updated agent websites, blogs, and online listings.
• Client Reviews: Regularly obtained client reviews for websites, social media, and other marketing materials.

Education

BFA in Fine Arts

January 2015 - December 2018 (3 years 11 months)
Grade: 3.7 GPAGrade: 3.7 GPA Activities and societies: • Vice President of Finance - Student Government Association • Vice President of Finance - Student Programming Association • Vice President of Community Relations & Director of Philanthropy - Alpha Sigma Tau Sorority • International Student Ambasador - ISA (International Student Association) • Marketing Manager - GEO (Global Exchange Organization) • Senator - GEO (Global Exchange Organization) • Alternate Resident Assistant - On and Off Campus housing •Community Services - Volunteer

Other professional activities

Chhatra Sansad India

Training
June 2014 - Present (9 years 11 months)
During my tenure with Chhatra Sansad India, I served as a key member of a dynamic team comprising six individuals tasked with overseeing six distinct projects spanning various areas. In my role, I played a pivotal role in training each team member to function autonomously as project heads, empowering them to lead their respective projects with a strong focus on marketing and communication strategies. By providing guidance and mentorship, I facilitated the development of each team member's skills and capabilities, enabling them to effectively represent the organization and drive the success of their individual projects. Through collaborative efforts and strategic leadership, we collectively contributed to advancing Chhatra Sansad India's mission of fostering ethical and competent public leadership among the youth, thereby making a tangible impact on our nation's democratic fabric.

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