Luis Felipe "Pipé" Gutiérrez (Pipé Gutiérrez)

Sleepy brown eyes, bushy eyebrows, dreadlocks, and a lot of tattoos.

Ad lover. Runner. Sports fan and creative copywriter from Veracruz, Mexico.

Started my career in 2015, at the age of 25 as a trainee copywriter in Recreo, an independent agency in Mexico City and since 2017 I’ve been working as a senior copywriter in Ogilvy Mexico.

Worked for brands like: American Express, The Coca-Cola Company, KFC, Hennessy, Starbucks, Walmart, Rappi, Cinépolis, Hasbro, Advil, Aeroméxico, Philadelphia and Delta Air Lines.

AWARDS:

CANNES LIONS
Young Lions Competitor | 2018

D&AD
LifePin | Future Impact Pencil | Future Impact | Initiative | 2023

YOUNG LIONS MÉXICO
Powerade | Gold | Print |2018
Kraken Rum | Shortlist | Print | 2017

OJO DE IBEROAMÉRICA
LifePin | Bronze | Innovation | Prototype | 2023
Stain Soap | Bronze | Direct | 2022
Stain Soap | Shortlist | Product Design | 2022

PHNX TRIBUTE ADFORUM
Stain Soap | Shortlist | Good Causes: Creativity for Peace | 2023

IMA (Influencer Marketing Awards)
Stain Soap | Gold | Best Influencer Partnership Strategy LATAM | 2023
Stain Soap | Bronze | Best Use of a Small Budget | 2023

CÍRCULO CREATIVO DE MÉXICO
Stain Soap | Silver | Digital, Social & Influencer | 2022
Stain Soap | Shortlist | Design | 2022

EFFIES MÉXICO
Con P de Philadelphia | Bronze | Alimentos | 2023
Con P de Philadelphia | Shortlist | Data-Driven | 2023
Rappi | Silver | Retail | 2022

IAB MIXX
Stain Soap | Silver | Social Responsibility and Public Service | 2023
Stain Soap | Shortlist | Reactive Response | 2023
Stain Soap | Shortlist | Content for User Engagement | 2023
Rappi | Bronze | Brand Construction | 2022