Erica Samadani

Erica leads internal and external communications for the TBWA LA campus, which includes Chiat\Day LA, Media Arts Lab and MAL\FOR GOOD. She also provides senior PR counsel to the agencies top clients including Apple, Gatorade, Intel, Intuit, The Recording Academy, NPR and many more.
Erica joined TBWA from Ogilvy where she acted as General Manager for the Los Angeles office and led the Brand Marketing practice for the western region. In her time with the agency, she had the privilege of working with prominent brands such as American Express, Ancestry.com, Ford Motor Company, LG Electronics, Nestle and Virgin America.
One of her career goals is to consistently make a positive impact on this world through projects that make a difference and promote change. As such, Erica has worked with impactful non-profit organizations such as USAID, Make-A-Wish Foundation, Alliance for Women in Media Foundation, YMCA and The Girl Scouts of America.