How Adidas got people running to its ads The streets of Stockholm became race tracks thanks to “checkpoint” posters.
This car is a breath of fresh air An interactive poster unlocked discounts on an electric vehicle when Bucharest air pollution soared.
The beeps that prevent scrapes A digital poster from an insurance company allows you to park with perfection.
The Coughing Billboard Apotek Hjärtat, the Swedish pharmacy chain, has released a provocative anti-smoking campaign.