| Title | Microplastics |
| Agency | ici Barbès |
| Campaign | Microplastics |
| Advertiser | Surfrider Foundation |
| Brand | Surfrider Foundation |
| Date of First Broadcast/Publication | 2023 / 6 |
| Business Sector | Environmental & Animal Issues |
| Story | Pellets are granules of industrial plastics (GPI), which are the raw material used by the plastic industry to manufacture a large number of everyday objects. They are so small that they are almost invisible in the sand and are considered micro-plastics. |
| Problem | 160,000 tonnes of plastic pellets are lost each year in Europe during handling or transport. Once in the wild, this pollution is uncontrollable and causes a real environmental catastrophe by invading the coasts and the seabed. Ingested by marine fauna, they impact all ecosystems up to human health. |
| Media Type | |
| Production Company | Garrigosa Studio |
| Advertising Manager | Cyrielle Dufau |
| Advertising Manager | Lucy Padovani |
| Advertising Manager | Lionel Cheylus |
| Project Manager | Carla Candotto |
| Project Manager | Marion Dahyot |
| Art Director | Gabriel Bonete |
| Copywriting | Juliette Jaouen |
| Creative Director | Loris Utard |
| Creative Director | Timothée Bouquet |
| Press Relations Manager | Stefan Izoret |
| Artist Representative | THIBAULT MARQUE |