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The week's Top5 marketing campaigns
1
Wall's - Solar Priceboards
Wall's turns the ice cream price board into a tool to get through power cuts with the help of LOLA MullenLowe.
| Title | Solar Priceboards |
| Agency | LOLA MullenLowe |
| Campaign | Solar Priceboards |
| Advertiser | Unilever |
| Brand | Wall's |
| Date of First Broadcast/Publication | 2024 / 4 |
| Business Sector | Ice Cream |
| Philosophy | After a century, Wall’s turns its iconic ice cream price board into a tool to get through power cuts. As part of Wall’s Pakistan long term initiative to pioneer green energy, they have created the Solar Priceboard that transforms sunlight into usable energy. Pakistan is a country with the highest energy cost inflation and highest hours of load shedding in the world. Unilever Pakistan is already pioneering green energy in ice cream factories, distributors and mobile Icecream trikes. But the load shedding and energy cost issues has a huge impact also on the ice cream freezers, which jeopardizes the consistent quality of Wall’s Ice Creams due to the high temperatures and leading several shop owners to return their Wall’s freezers. To support its most important partners ‘shopkeepers’ and also deliver the best ice cream experience even during load sheddings, the brand decided to make changes to its most iconic media to introduce the Solar Priceboard. The traditional price board has been exposed to the sun for more than 12 hours per day, for over a century. By replacing the cardboard with solar panels, Wall’s Pakistan has revolutionised its popular media to store energy, allowing freezers to ‘ prolonged duration of power cuts’ In moments of energy outage, the Solar Priceboard's internal battery seamlessly activates, ensuring uninterrupted power supply to the freezers and preventing ice creams from melting. This helps shop owners stop the loss of products and be able to sell perfect ice creams whenever people come into the store for one, protecting not only shop owners’ businesses but also consumers’ cravings. |
| Media Type | Case Study |
| Length | |
| Market | Pakistan |
| Advertising Manager | Julien Barraux |
| Advertising Manager | Barbara Scala |
| Advertising Manager | Sevim Seferoglu |
| Advertising Manager | Nursu Aydogan |
| Advertising Manager | Gayathri Renil |
| Advertising Manager | Toloy Tanridagli |
| Advertising Manager | Mert Turgut |
| Advertising Manager | Sidra Modan |
| Advertising Manager | Atilio Gianfrancesco |
| Advertising Manager | Pamela Pais |
| Design Company | Milklab Digital Agency |
| Chief Technology Officer | Murat Ersoy |
| Creative Engineering Director | Alaattin Koptur |
| Design Agency Director | Erkut Oktay |
| Executive Creative Director | Tomás Ostiglia |
| Creative Director | Jorge Zacher |
| Creative Director | Kevin Cabuli |
| Creative Director | Dante Zamboni |
| Art Director | Ezequiel Scarpini |
| Copywriter | Kenny Quiroz |
| Copywriter | Josefina Mateo |
| Global Business Director | Tom Elliston |
| Head of Strategy | Camilla Facin |
| Account Director | Bárbara de la Plaza |
| Account Executive | Claudia Matas |
| Head of Production | Felipe Calviño |
| Production Company | Bionic Films |
| Executive Producer | Salman Farooqi |
| Producer | Amna Ahmad Zamani |
| Assistant Producer | Syed Uzair Ali |
| Line Producer | Tabish Jalal |
| Assistant Line Producer | Owais Hashmi |
| Director | Abdullah Waseem |
| Director of Photography (DOP) | Salaar Yousufzai |
| Assistant Director | Hamza Molai |
| Production Art Director | Zaeema Tahir |
| Assistant Production Art Director | Baqar Rizvi |
| Wardrobe / Stylist | Mir Dilawer |
| Make-Up Artist | Bobby and Team |
| Set Team | Umer Ikram |
| Editor | Hunain Shamim |
| Live Audio | Abby Records |
| Focus Puller | Saleem Rajput |
| Gaffer | Muhammad Amir |
| Drone | Farrukh Shah |
| Cameraman | Farhan Hafeez |
| Lighting | Keylights |
| Production Manager | Ameer Hamza |
2
Xfinity - The Aviators
Xfinity pays homage to the armed forces in this spot celebrating the power of strong wifi.
| Title | The Aviators |
| Agency | Goodby Silverstein & Partners |
| Campaign | The Aviators |
| Advertiser | Comcast |
| Brand | Xfinity |
| Date of First Broadcast/Publication | 2024 / 4 |
| Business Sector | Media, Publishing & Production |
| Media Type | Television |
| Length | |
| Creative Chairman | Jeff Goodby |
| Executive Creative Director | Jim Elliott |
| Creative Director | Jon Wolanske |
| Creative Director | Felipe Lima |
| Social Creative | Caroline Cappelli |
| Social Creative | Ryan Tovani |
| Director | Kathryn Bigelow |
| Production Company | Smuggler |
| Director of Photography (DOP) | Greig Fraser |
| Editing Company | Exile Editorial |
| Editor | Grant Sumi |
3
Samsung Galaxy S24 Ultra - Annoying Ads
Samsung promotes its new AI-based Object Eraser in the most annoying way possible... photobombing strangers with an ad!
| Title | Annoying Ads |
| Agency | Leo Burnett Germany |
| Campaign | Annoying Ads |
| Advertiser | Samsung |
| Brand | Samsung Galaxy S24 Ultra |
| Date of First Broadcast/Publication | 2024 / 5 |
| Business Sector | Mobile Telephones & tablets |
| Philosophy | Advertising can be quite annoying. And everyone can probably agree on that. However, Samsung and Leo Burnett are taking it to the extreme: with the guerrilla campaign "An- noying Ads" for the AI-based Object Eraser of the new Samsung Galaxy S24 Ultra. Be- cause it can easily remove annoying objects from photos. Or advertising. The campaign is primarily aimed at demonstrating the performance of the new Galaxy S24 Ultra. Therefore, Samsung hijacked Germany's most popular photo motifs and ob- scured the unobstructed view of landmarks with mobile advertising posters. The huge truck billboards featured headlines such as "Don't get annoyed by this ad. Just get rid of it." or "This is an annoying ad for a tool that helps you remove annoying ads like this an- noying ad from your photos." Promo teams demonstrated the magic of the object eraser to the "photo-bombed" tour- ists on site, highlighting the benefits of the new Galaxy S24 Ultra. In the end, the cam- paign brought a lot of joy to everyone involved and left a lasting memory in people's hearts as the first campaign to promote being removed. |
| Media Type | Case Study |
| Length | |
| Chief Creative Officer | Dennis May |
| Chief Creative Officer | Kristine Holzhausen |
| Executive Creative Director | Benjamin Merkel |
| Creative Director | David Unger |
| Creative Director | Dustin Kuhrt |
| Art Director | Claudia Valencia |
| Art Director | Rachel Lucchesi |
| Copywriter | Merlin Meiß |
| Copywriter | Max Gehring |
| Senior Client Partner | Martin Schürger |
| Account Management | Ann-Katrin Hondelink |
| Creative Editing | Erfan Moniri |
| Motion Design | Andrea Lalanda |
| Producer | Jan-Bernd Ostendorf |
4
LYNX - The Funeral
LYNX showcases the 'Power of a Fragrance' and leans into the absurd with its comical new campaign from LOLA MullenLowe.
| Title | The Funeral |
| Agency | LOLA MullenLowe |
| Campaign | The Power of a Fragrance |
| Advertiser | Unilever |
| Brand | LYNX |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Television |
| Length | |
| Agency | L..a B...AN Subscribers Only |
| Agency | Mu.....owe ..C . Mu.....owe B...on Subscribers Only |
| Executive Creative Director | T...�s Os....ia Subscribers Only |
| Creative Director | J...e Z...er Subscribers Only |
| Creative Director | D...e Z....ni Subscribers Only |
| Account Manager | O...r Fer.......Baca Subscribers Only |
| Agency Producer | F...pe C....ño Subscribers Only |
| Director | L...el Go.....in Subscribers Only |
| Executive Producer | Eu....ce G...l Subscribers Only |
| Producer | L...er E...ls Subscribers Only |
| Director of Photography (DOP) | G...m Van.......hove Subscribers Only |
| Set Designer | P...jn ..n L..y Subscribers Only |
| Editor | M..u ..n H..e Subscribers Only |
| Post Production | B...e .e Kee......ker Subscribers Only |
| Sound | Se.....io Subscribers Only |
| Creative Team | A....to Ca.....ri Subscribers Only |
| Creative Team | P...o M....ni Subscribers Only |
| Creative Team | L...�a Vi....va Subscribers Only |
| Creative Team | C...na Ma....nez P...�s Subscribers Only |
| Production Company | C....be Subscribers Only |
| Casting | S...a Ro.....on Subscribers Only |
| Post Grading | O....er O...ux Subscribers Only |
| Design/Graphics | D...s D....ke Subscribers Only |
| Post Production | C....be Subscribers Only |
5
KFC x Cheetos - New Crunchin' Cheese from KFC
A combination we never knew we needed! KFC and Cheetos are teaming up as partners in crunch with KFC's new 'Crunchin' Cheese' offering.
| Title | New Crunchin' Cheese from KFC |
| Agency | TBWA\RAAD |
| Campaign | Crunchin' Cheese |
| Advertiser | KFC x Cheetos |
| Brand | KFC x Cheetos |
| Date of First Broadcast/Publication | 2024 / 4 |
| Business Sector | Restaurants & Fast Food |
| Story | KFC has a reputation for pushing boundaries, and this collaboration with Cheetos is no exception. Teaming up with Cheetos, renowned for its bold and exciting flavors, KFC has created a fusion that's larger than life – guaranteed to leave consumers craving more. Imagine the crunchiest collaboration yet: where Original meets Crunchin' Cheese in the Colonel's Kitchen. It's a flavor showdown like no other, with Colonel Sanders and Chester the Cheetah leading the charge. Picture it: Flavor vs. Flavor. Crunch against Crunch. This tantalizing partnership is more than just a meal; it's a sensory explosion. With Finger Lickin' Good at its heart, KFC X Cheetos delivers a mouthwatering experience that defies expectations. This isn't just food; it's an event. What started with a series of teaser films and social media executions to build excitement – unveiling the iconic characters Colonel Sanders and Chester the Cheetah coming together – quickly evolved into a fully-fledged 360-degree campaign including TVC, digital, and OOH touchpoints that are captivating the audience. KFC Arabia and Cheetos are officially #PartnersInCrunch, and the results are nothing short of extraordinary. Buckle up – your taste buds are in for a wild ride! |
| Media Type | Television |
| Length | |
| Chief Creative Officer | Walid Kanaan |
| Managing Director | Joe Lahham |
| Executive Creative Director | Frederico Roberto |
| Creative Director | Rodrigo Scapolan |
| Strategic Planner | Ramez Rahal |
| Account Director | Richard Rao |
| Executive Digital Director | Rony Skaf |
| Senior Producer | Natasha Oneto |
| Senior Producer | Abir Hanna |
| Producer | Alia Fakha |
| Social Copywriter | Sanele Ngubane |
| Senior Director | Diogo Seibert |
| Copywriter | Farida Abdel Aal |
| Account Director | Ahmed Hamza |
| Head of Content | Tony Kayouka |
| Senior Account Executive | George Oghgassian |
| Account Executive | Layla Adib |
| Social Media Manager | Hamza Khan |
| Social Media Executive | Rayan Hilal |
| Social Media Executive | Carol Younan |
| Digital Account Executive | Karim El Khoury |
| Digital Account Executive | Diala Toska |
| Manager of Communications | Romy Abdelnour |
| Communications Senior Director | Lea Moufarej |
| Content Creator | Ahmed Abouelnour |
| Finalizing | Kalaiselvan Mariyappna |
| Finalizing | Sugan Jeevarathinam |
| Finishing Coordinator | Steve Guiragossian |
| Graphic Designer | Dheepu Peter |
| Graphic Designer | Binoy Samuel |
| Designer | Smithesh Krishnan |
| Digital Design Lead | Leo Paul |
| Finishing Coordinator | Mike Thomas |
| Content Creator | Abdulrahman Hany |
| Retoucher | Girish Salpaya |
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Senior Interaction Designer - Truck & Emerging Tech (Onsite)
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