| Title | Crunch Fitness: No Judgements |
| Advertiser | Crunch Fitness |
| Brand | Crunch Fitness |
| Date of First Broadcast/Publication | 1999 / 1 |
| Story | Telegraphing the Clients' tagline led to people talking about it that led to people enrolling in Crunch gyms. |
| Media Type | Newspaper |
| Concept and Copywriting | Pete Van Bloem |