| Title | MasterCard vs Visa |
| Advertiser | Mastercard |
| Brand | MasterCard International |
| Date of First Broadcast/Publication | 2000 / 1 |
| Story | MasterCard wanted to let US Federal Government purchasing agents compare the benefits of their credit card to Visa, but somehow still maintain the tone and playfulness of their brand without using the "Priceless" set up. The full page ad in the Washington DC media resulted in massive response. |
| Media Type | Newspaper |
| Concept and Copywriting | Pete Van Bloem |