About me
Abe Garcia has been part of the Dieste team and the Omnicom network since 2015. Currently, he leads creative duties for AT&T, Cricket Wireless, Cheetos, and Pollo Campero. Before joining Dieste, Abe applied his strategic creative style at several market-leading agencies, providing multichannel solutions for various brands, including Coors Light, Coors Banquet, Miller Lite, NBA, Burger King, Papa John’s, Yoplait, Honey Nut Cheerios, Progresso Soups, Green Giant, Totino’s Pizza, Procter & Gamble, Nestle, General Mills, and Continental Airlines, among others.
Abe was born in Mexico, where he ran the streets during his early youth before moving to and being raised in the United States. It is this biculturalism that enables him to seamlessly switch between both cultures, allowing him to effectively tailor messages for multiple markets, including the total market. Couple this biculturalism with being an idea junkie has fueled his successful advertising career, contributing to the growth and recognition of every brand he works with. His work has garnered recognition in prestigious awards such as CANNES LIONS, ONE SHOW, NEW YORK FESTIVAL, CLIO AWARDS, LONDON INTERNATIONAL AWARDS, ARF DAVID OGILVY AWARD, EFFIE, AD AGE CREATIVITY AWARDS, EL OJO DE IBEROAMÉRICA, USH IDEA AWARDS, FIAP AWARDS, earning him over 100 international, regional, and local awards.
