My Latest Work
SEE ALL WORKRumble
Gravity
Sneakers
Small in Show
About me
Putting consumer behavior and media insights upstream in the creative development process in order to deliver communications more effectively.
Specialties: engagement planning, communications strategy, consumer engagement, media planning, new media, technology, media strategy, digital strategy, media tactics
Sector Experience
- Sports Teams, Sports Events
- Newspapers, Magazines, Books
- Pet Food, Pet Care Products & Services
- Shoes
- Vitamins & Diet Complements
- Outdoor Sports & Athletics
- Mobile Telephones & tablets
- Consumer & Public Services
- Makeup
- Apparel, Fashion & Footwear
- Sportswear
- Paper Goods, Aluminum Foil
- Institutional/Public Interest/Non-Profit Org.
- Lingerie, Underwear, Pajamas
- Internet Sites (Excluding ISPs) / Apps.
My Work
SEE ALL WORK#LaborDayOn
- BRAND:
- Red Wing Shoes
- AGENCY:
- Droga5
Jessie Graff
- BRAND:
- Under Armour
- AGENCY:
- Droga5
Teddy Riner
- BRAND:
- Under Armour
- AGENCY:
- Droga5
Yusra Mardini
- BRAND:
- Under Armour
- AGENCY:
- Droga5
Natasha Hastings
- BRAND:
- Under Armour
- AGENCY:
- Droga5
Dennis Smith Jr
- BRAND:
- Under Armour
- AGENCY:
- Droga5
Zoe Zhang
- BRAND:
- Under Armour
- AGENCY:
- Droga5
Javon Wanna Walton
- BRAND:
- Under Armour
- AGENCY:
- Droga5
Positions
Chief Media Officer Jul 2018 – Present
Head of Communications Strategy Feb 2014 – 2018
Group Comms Strategy Director Jan 2013 – Feb 2014
Head of Communications Strategy Feb 2014 – 2018
Group Comms Strategy Director Jan 2013 – Feb 2014
Rumble
- BRAND:
- Tyson Fury vs Francis Ngannou
- AGENCY:
- Droga5
Gravity
- BRAND:
- The New York Times
- AGENCY:
- Droga5
Sneakers
- BRAND:
- The New York Times
- AGENCY:
- Droga5
#LaborDayOn
- BRAND:
- Red Wing Shoes
- AGENCY:
- Droga5
Jessie Graff
- BRAND:
- Under Armour
- AGENCY:
- Droga5
Teddy Riner
- BRAND:
- Under Armour
- AGENCY:
- Droga5
Yusra Mardini
- BRAND:
- Under Armour
- AGENCY:
- Droga5
Natasha Hastings
- BRAND:
- Under Armour
- AGENCY:
- Droga5
Dennis Smith Jr
- BRAND:
- Under Armour
- AGENCY:
- Droga5
Zoe Zhang
- BRAND:
- Under Armour
- AGENCY:
- Droga5
Javon Wanna Walton
- BRAND:
- Under Armour
- AGENCY:
- Droga5
Strategy Director Mar 2011 – Jan 2013
Strategy Director on Google Chrome, Google Small Business, Cole Haan, The Guardian, Qui Tequila (BBH ZAG)
Strategist Apr 2007 – Mar 2011
Strategist on multiple brands including Levi's, Vitamin Water, Vaseline, Johnnie Walker, Axe, Ally, Sprite, Airborne
Strategy Director on Google Chrome, Google Small Business, Cole Haan, The Guardian, Qui Tequila (BBH ZAG)
Strategist Apr 2007 – Mar 2011
Strategist on multiple brands including Levi's, Vitamin Water, Vaseline, Johnnie Walker, Axe, Ally, Sprite, Airborne
Dancers
- BRAND:
- Cole-Haan
- AGENCY:
- BBH New York
Truck
- BRAND:
- Cole-Haan
- AGENCY:
- BBH New York
Gates
- BRAND:
- Cole-Haan
- AGENCY:
- BBH New York
