Title | Everyday Celebrations (Case Film) |
Agency | Havas Middle East |
Campaign | Everyday Celebrations |
Advertiser | Reckitt Benckiser |
Brand | Durex |
Date of First Broadcast/Publication | 2020 / 2 |
Business Sector | Contraceptives & Pregnancy Tests |
Philosophy | We can’t talk openly about sex. We can’t show intimacy or even recruit actors for ads. What we do know is that humans celebrate big events and small with sex. Finding the occasions that really mattered on social media, we used them as lighthearted prompts to consider condoms with amazing results. |
Media Type | Packaging Design |
Length |