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Best of Innovative Marketing
The best digital innovation advertisements and campaigns worldwide.

Best of marketing innovation : May 27, 2022

1

Under Armour - Genesis Curry Flow
Berlin Cameron

Under Armour steps into the metaverse, launching what it claims to be the first meta sneaker! Creative from US agency Berlin Cameron, based in NY and CA and part of WPP.

TitleGenesis Curry Flow
Agency
Campaign The First Meta Sneaker
Advertiser Under Armour
Brand Under Armour

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PostedMay 2022
Business SectorSubscribers Only
Media Type Digital
Length
Founder/Chief Creative Officer E..n C....on Subscribers Only
President Je....er D....va Subscribers Only
Group Account Director E...y B..d Subscribers Only
Content Strategist, Social P...e R....yk Subscribers Only
Digital studio N....no S...io Subscribers Only
Founder N..h ..m Subscribers Only
Advertising Manager Di.....ja Ge....ev Subscribers Only
Advertising Manager V....ie Mi.....on Subscribers Only
Advertising Manager A....on Bo....ka Subscribers Only
Senior Designer S....er H....ns Subscribers Only
Co-Founder W....am H...g Subscribers Only
Digital Agency L..a M...et I... Subscribers Only
Co-Founder J..k C....on Subscribers Only
Chief Experience Officer S...el .o Subscribers Only
Actor / Celebrity S....en C...y Subscribers Only
2

Macy's - Annual Parade 95th Anniversary NFT

Investing in NFTs suddenly becomes a fun proposition with this activation from Macy's celebrating its iconic parade balloons. Definitely go for Snoopy! Creative from Macy's in-house team.

TitleAnnual Parade 95th Anniversary NFT
Campaign Macy's Parade 95th Anniversary NFT
Advertiser Macy's, Inc.
Brand Macy's

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Be inspired by the best creative work from around the world.

PostedMay 2022
Business SectorSubscribers Only
Media Type Digital
Length
More InformationSubscribers Only
VP, Interactive Marketing D..e T...es Subscribers Only
Sr. Director, Marketing and Creative M....eu M...re Subscribers Only
Design Research Specialist S...en T....ri Subscribers Only
Director, Interactive Design P...is ..u Subscribers Only
Director, Communications Planning R...y Be....ni Subscribers Only
Sr. Director, Communications Planning H..a Py....al Subscribers Only
Sr. Manager, Interactive Development K...h D....ue Subscribers Only
Interactive Design Specialist A..a M...nk Subscribers Only
Interactive Design Specialist T..g Z..o Subscribers Only
Director, Interactive Development ..e K...sa Subscribers Only
Legal F..n . H....th Subscribers Only
Sr. Manager, Design Research K....en M...no Subscribers Only
VP, Creative Technology A...ew K...n Subscribers Only
Legal W...y S....dt Subscribers Only
Social Media Specialist Kr....ne Ro.....ez Subscribers Only
Sr. Manager, Social Content K...e Ken.......hed Subscribers Only
Social Media Strategist ..n Pi.....llo Subscribers Only
Cause Marketing Mi....le H..l Subscribers Only
Cause Marketing K...a H...di Subscribers Only
Client Partner C....le H..n Subscribers Only
Client Partner M....le J....on Subscribers Only
Client Partner S...h Z....rt Subscribers Only
Client Partner S...ia C...r Subscribers Only
Client Partner ..o B...n Subscribers Only
Comms Planning ..m S....er Subscribers Only
Advertising Manager ..e Ro.....ne Subscribers Only
Advertising Manager C..a Fi.....ald Subscribers Only
Advertising Manager Z....ry W...y Subscribers Only
Advertising Manager G..e Mc....en Subscribers Only
Advertising Manager St.....ie P....la Subscribers Only
Advertising Manager O....do V...s Subscribers Only
Credits ..m M....ne Subscribers Only
3D Studio RE....ry Subscribers Only
3

Glowforge - Create Your World
Friendly Filmworks

Turning what's in your imagination into tangible things, Glowforge demonstrates how 3D printing is art, life, business, home, with creative from Friendly Filmworks in the US.

TitleCreate Your World
Agency
Campaign Create Your World
Advertiser Glowforge
Brand Glowforge

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Be inspired by the best creative work from around the world.

PostedMay 2022
Business SectorSubscribers Only
Media Type Digital
Length
Production Company Fr....ly Fi.....ks Subscribers Only
Advertising Manager D...d S...ry Subscribers Only
Advertising Manager B...y P....an Subscribers Only
Advertising Manager A....ny W...or Subscribers Only
Advertising Manager N..k T...or Subscribers Only
Director of Photography (DOP) N..k R...ey Subscribers Only
Director ..a So....an Subscribers Only
Producer L..a As....an Subscribers Only
Editor G...n Mi....an Subscribers Only
4

Four Seasons Hotels and Resorts - Four Seasons - Digital Transformation

Luxury hotel chain Four Seasons leaned into digital agency Huge, to come up with a way to use technology without compromising the chain's gold standard client service. Huge created an app, custom web platform and in-room experience that enhances guests' stays and delivers on luxury, personal service.

TitleFour Seasons - Digital Transformation
Agency
Campaign Four Seasons - Digital Transformation
Advertiser Huge
Brand Four Seasons Hotels and Resorts

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PostedMay 2022
StorySubscribers Only
Media Type Digital
Length
5

Google Cloud - Discovering Data Centers

Sounds boring, but don't scroll past, play the video! This short animation from Google makes sense of data clouds and connected devices. A Webby 2022 honoree!

TitleDiscovering Data Centers
Campaign Discovering Data Centers
Advertiser Google
Brand Google Cloud

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Be inspired by the best creative work from around the world.

PostedMay 2022
Business SectorSubscribers Only
Media Type Digital
Length
Video Producer C..y S...l Subscribers Only
Executive Producer M...a R...s Subscribers Only
Copywriter St.....ie W..g Subscribers Only
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