CSR - "Space Descent With Tim Peake"

Cheil London

Cheil London London, United Kingdom

2061

Title	Space Descent With Tim Peake
Brief	Space Descent with Tim Peake, a two-year educational programme, created in partnership with Samsung and the Science Museum Group. Its aim: to inspire UK students from disadvantaged backgrounds, around the possibilities of STEM learning and the science and technology behind space travel.We remodelled a double decker bus to replicate the ISS and used Samsung technology to enable a variety of educational experiences, including a face and body mapping augmented reality spacewalk. Ultimately, the tour aims to address a national occupational shortage in STEM areas, by inspiring a new generation of scientists, engineers and astronauts from lower income backgrounds.
Agency	Cheil London
Campaign	Space Descent With Tim Peake
Advertiser	Samsung Electronic
Brand	CSR
Posted	November 2019
Business Sector	Consumer Electronics & Audio-Visual
Story	Samsung's partnership with The Science Museum Group aims to create immersive, exciting and accessible experiences which genuinely help those who participate to travel beyond their confines, enriching their mind and body through technology.
Media Type	Outdoor/Out of Home
Executive Creative Director	Russell Schaller
Head of Innovation	Matt Jukes
Copywriter	Hannah Davies
Copywriter	Chloe Davies
Art Director	Sam Shepherd
Head of Strategic Services	David Coombs
Business Director	Chloe Siddall
Senior Account Manager	Justin Robertson
Head of Project Management	Katie Bailey