Title | Gift of Family 3 |
Agency |
Deutsch NY
|
Campaign |
The Last Family Portrait
|
Advertiser |
WATERisLIFE
|
Brand |
Water Is Life
|
Date of First Broadcast/Publication |
2015 / 4
|
Business Sector | Public Safety, Health & Hygiene
|
Tagline | their first family portrait is probably their last |
Story | Every 20 seconds, a family in Sub-Saharan Africa loses a loved one to unsafe drinking water. Deutsch took that brutal fact and made a gorgeous, bittersweet campaign for the Water Is Life charity—getting Ethiopians to pose for their first family portraits, which could also be their last. |
Philosophy | Award-winning photographer Neil DaCosta took the photos. The print ads, each with a call to action,will run in Bloomberg, The Economist and Forbes, among other magazines."Most people go into these rural areas of Ethiopia, snap a picture of the tribes and then leave," said Water Is Life president Kristine Bender. "This is the first time anyone has physically printed, framed and given them a family portrait. You could see the gratitude on their faces. Knowing we are making a difference by capturing an important moment in their life, the project's goal isn't just to give family portraits, it's to keep these families alive." |
Media Type |
Outdoor/Out of Home
|
Chief Creative Officer |
Kerry Keenan
|
Executive Creative Director |
Menno Kluin
|
Creative Director |
Julia Neumann
|
Creative Director |
Frank Cartagena
|
Creative Director |
Sam Shepherd
|
Art Director |
Brittany Rivera
|
Copywriter |
Kevin Meagher
|
Photographer |
Neil DaCosta
|
Design Director |
Juan Carlos Pagan
|
Designer |
Brian Gartside
|
Retoucher |
James Cullinane
|
Director of Integrated Media |
Karen Benson
|
Integrated Production |
Joe Calabrese
|
Director of Digital Production |
Suzanne Molinaro
|
Asst. Digital Producer |
Libby Carespodi
|
Print Producer |
Donald Odell
|
Producer |
Joe Pernice
|
Post Producer |
Francess Tom-‐Sahr
|
Editor |
Eric Grush
|
Editor |
Marcus Land
|
Editor |
Pete Slife
|
Digital Design |
Alex Miller
|
Application Developer |
Shane Akins
|