Founder-President-Chief Creative Officer
at
MEL (Messianu/Edelman/Lerma)
Miami, United States
| Title | The Street Music Library |
| Agency | Alma |
| Campaign | The Street Music Library |
| Advertiser | Personal Music Studio |
| Brand | Personal Music |
| Posted | April 2015 |
| Business Sector | Others |
| Tagline | BUY MUSIC WITH PERSONALITY. |
| Story | Personal Music is a fully integrated multi-cultural music, sound design and audio production company servicing Advertising, Film, TV, Radio and Interactive Media, with a talented network of composers from all over the globe. |
| Problem | If you’ve ever used stock music, you know it’s very convenient… but it’s also very unoriginal. Very plain. Very… stock. To promote Personal Music Studio among ad agencies, created an alternative to those impersonal libraries and give undiscovered artists a shot at music licensing. The best street musicians were invited to record their songs with professional direction and arrangements volunteered by Personal Music’s experts. For most of them, this was their first time in a real recording studio and their first time at recording their own songs. Personal Music’s ”Street Music Library” demonstrates their philosophy: making music with personality. |
| Media Type | Web Film |
| Length | |
| Creative Director | Alvar Suñol |
| Copywriter | Beatriz Torres Marin |
| Art Director | Cristina Serarols |
| Producer | Carlos Berrizbeitia |
| Editor | Carlos Berrizbeitia |
| Production Company | Marmol |
| Director | Oscar Ubilluz |
| Director | Martin Ubilluz |
| Agency Producer | Diana de la Parra |
| Chief Executive Officer | Luis Miguel Messianu |
| Chief Creative Officer | Alvar Suñol |
| Chief Creative Officer | Alberto Slezynger |
| Producer | Vanessa Lozano |
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