Title | 16th Century Life Expectancy |
Brief | Misinformation is plaguing the trans community. A bleak statistic first arose back in 2015 when a report compiled by the ‘Inter-American Commission on Human Rights’ found the average age of Black trans homicide victims in some parts of Latin America was between 30-35. Although a very real and shocking statistic, it has since been extrapolated, taken out of context, and shared thousands of times across social media - fuelling fear within the Black trans community around the world.If a 35-year life expectancy was to be believed it would put Black trans women on par with people living in the 16th Century.Introducing ‘16th Century Life Expectancy’ – a portrait series featuring 5 prominent members of the Black trans community, painstakingly retouched and reimagined in the style of 16th Century paintings. Shining a light on the issues, the series has exhibited in galleries across London and world-famous art house, Christie’s. |
Agency | McCann London |
Campaign | 16th Century Life Expectancy |
Advertiser | UK Black Pride |
Brand | UK Black Pride |
Date of First Broadcast/Publication | 2023 / 5 |
Business Sector | Institutional/Public Interest/Non-Profit Org. |
Story | UK Black Pride is the world’s largest volunteer-led organisation celebrating African, Asian, Middle Eastern, Latin American and Caribbean-heritage LGBTQIA+ people |
Media Type | Digital |
Media Agency | Uncle |
Media Agency | Clear Channel Team |
Chief Creative Officer | Rob Doubal |
Chief Creative Officer | Laurence Thomson |
Creative Director | William Cottam |
Creative Director | James Crosby |
Creative Team | Ben Conway |
Creative Team | Lauryn Raymond |
Head of Design | Lisa Carrana |
Design Director | Max Henderson |
Strategy Director | Rebecca Priest |
Account Manager | Sophie Toy |
Account Associate | Elizabeth Foord |
Project Manager | Nishita Upadhyay |
Project Manager | Lucy Cooper |
Marketing Manager | Ashley Biack |
Producer | Sonia Amini |
Photographer | john martin |
Retoucher | john martin |
Cinematography | Sonia Amini |