Lisa Sadek
Executive producer at Uppercut Edit
New York , United States
TitleAcross the Sea
Agency
Campaign Across the Sea
Advertiser Doctors Without Borders
Brand Doctors Without Borders
Date of First Broadcast/Publication 2018 / 10
Business Sector Charities, Foundations, Volunteers
Story
This campaign marks the first time Doctors Without Borders has opted for a narrative PSA to convey the story of their vital work. Though they have an extensive database of photos and b-roll footage from their global field projects portraying the daily experiences of their staff, they were looking to develop a spot that would highlight Doctors Without Borders staff.

“Every year, our doctors, nurses and non-medical staff put their lives on hold to work alongside thousands of locally hired staff, providing medical care in crisis situations,” said Nadine Ahrabi-Nejad, Marketing Manager at Doctors Without Borders. “Through this year’s spot, we hope not only to shed some light on what our aid workers see, but also why they do this work in the first place.”
Media Type Digital
Length
Editing Company
Sound Design Company
Production Company
Director
Producer
Director of Photography (DOP)
Editor
Assistant Editor
Editorial Producer
Editorial Head of Production
Colorist
Colorization
Mix
Mix Company
Casting Director
Casting The Pull

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