Title | Don't Rely on Fate / Soulmates |
Agency | BBH |
Campaign | Soulmates |
Advertiser | Unilever |
Brand | Axe |
Date of First Broadcast/Publication | 2014 / 4 |
Business Sector | Toiletries |
Tagline | Don’t rely on fate. All new AXE. Upgraded |
Story | The film is a love story that follows a guy who takes fate into his own hands to find his true love, in spite of any adversity. An optimistic take on romance, the film shows that soulmates do exist, but sometimes you need a little help to make it happen. |
Media Type | Television & Cinema |
Length | |
Post Production | Electric Theatre Collective |
Editing Company | Final Cut |
Production Company | Biscuit Filmworks UK |
Advertising Manager | Tomas Marcenaro |
Advertising Manager | Fernando Desouches |
Advertising Manager | Jeronimo Cadenas |
Advertising Manager | Michal Berski |
Executive Creative Director | David Kolbusz |
Interactive Art Director | Vinny Olimpio |
Strategic Business Lead | Ngaio Pardon |
Strategy Director | Agathe Guerrier |
Strategy Director | Tim Jones |
Strategist | Shadi Sarreshtehdarzadeh |
Creative Director | Gary McCreadie |
Creative Director | Wesley Hawes |
Creative Team | Matt Fitch |
Creative Team | Mark Lewis |
Account Director | Heather Cuss |
Account Manager | Amy Forster |
Agency Producer | Chris Watling |
Agency Producer | Vaia Ikonomou |
Director | Tim Godsall |
Executive Producer | Orlando Wood |
Production Company Producer | Rick Jarjoura |
Director of Photography (DOP) | Tim Hudson |
Editor | Rick Russell |
Sound Design Company | Raja Sehgal |
Sound Design Company | Grand Central |
Music Company / Composer | Leland |