Una Gran Nación & Alas Chiquitanas - "Endangered Landscapes"

Title	Endangered Landscapes
Advertiser	N/A
Brand	Una Gran Nación & Alas Chiquitanas
Date of First Broadcast/Publication	2023 / 1
Story	Many brands in Bolivia take the World Environment Day as one more event in their annual schedule. Alongside Una Gran Nación, a movement to promote Bolivian pride, and Alas Chiquitanas, a nature activisim NGO, we have decided to work on a message to denounce and show the reality that the country is experiencing in regards to the environment, which unfortunately, the decision-makers of the country are not doing anything about. This is how Endangered Landscapes is born. This is a campaign that through trademarked images dating from 2019 up to today shows us hard data on the different environmental disasters that we are experiencing, such as: wildfires, animal deaths, deforestation, and the indiscriminate use of mercury for gold exploitation. There are many issues, which combined, turn into the greatest threat to the extinction of our landscapes, and if we don’t report them, they will disappear. Results of 8 days of exhibition Reach: +177K Impressions: +217K Interactions: +27K Source: different digital journalistic media have supported us with reliable and relevant information on each complaint.
Media Type	Web Film
Length	95 seconds
Founder & CCO	Ferju Cuevas