Title | VOLVO - FOR THE NEW GERERATION |
Agency |
Doping Creative Agency
|
Campaign |
VOLVO - FOR THE NEW GENERATION
|
Advertiser |
Volvo
|
Brand |
Volvo Cars
|
Date of First Broadcast/Publication |
2021 / 10
|
Business Sector | Cars
|
Story | The campaign had 2 parts: after the teasing we kick-started the revealing phase of the campaign, which was a combination of the picture painted but the kids and the real car itself. |
Problem | To create OOH launch campaign for Volvo’s pop-up store in Yerevan, Armenia. |
Result | For the period of October 14 to November 30, 34.706.004 impressions were delivered, which is 48% more than planned. This is a promising result for a country with 3 million population. In just over a month and a half after the pop-up store opened, 70% of the available cars were sold. |
Media Type |
Poster
|
Creative Director |
Hovhannes Margaryan
|
Copywriter |
Tigran Sirunyan
|
Copywriter |
Tigran Gevorgyan
|
Art Director |
Anush Ghazaryan
|
Copywriter |
Anjela Petrosyan
|
Designer |
Ani Amarian
|
Creative Producer |
Narek Hakobyan
|
Account Manager |
Diana Stepanyan
|