Title | Micro Miracles |
Agency | BMB |
Campaign | Micro Miracles |
Advertiser | Samsung |
Brand | Samsung |
Date of First Broadcast/Publication | 2023 / 11 |
Product | Semiconductors |
Business Sector | IT & Electrical Components |
Philosophy | Celebrate the semiconductors, the nanoscopic, unsung heroes of technological progress, with a new film that features specially built models so small they could only be captured using a scanning electron microscope. |
Problem | The brief was to bring to life the mighty power of the tiny semiconductor – which, though nanoscopic in scale, has a giant impact when used in a vast array of technological applications: some everyday, others out of this world. |
Media Type | Television |
Length | |
Creative Agency | Cheil |
Founding Partner | David Bain |
Managing Director | Claudia Wallace |
Business Director | Sam Hardy |
Business Director | Jongbin Lee |
Producer | Clancie Brennan |
Assistant Producer | Nina Stokes |
Production Company | CYLNDR Chile |
Producer | Matt Posner |
Grade | Black Kite |
Colorist | George Kyriacou |
Music | Wake the Town |
Account Manager | Amber Van Der Sande |
Account Manager | Wonjun Jang |
Account Manager | WooSeok Kim |
Account Manager | Yoonil Na |
Executive Producer | Joe Hanrahan |
Production Manager | Georgia Wall |
Production Assistant | Alisha Harrison |