| Title | Lamps |
| Agency | Publicis One Ecuador |
| Campaign | McLigths |
| Advertiser | McDonald's |
| Brand | Mcdonald's 24 Hour Restaurants |
| Date of First Broadcast/Publication | 2018 / 10 |
| Business Sector | Restaurants & Fast Food |
| Philosophy | Following the modern and minimalist aesthetics of McDonald's communication, we created a series of ads where the iconic M becomes lights in the middle of the night to communicate that our restaurants and Automac are open all night. |
| Media Type | Digital |
| Creative Director | Pablo Naval |
| Executive Creative Director | Jairo Lezaca |
| Creative Director | Diego Melo |
| Creative Director | Patricio Bruno |
More Work
SEE ALLTaxi Coded Radio Ads
- BRAND:
- Cabify
- AGENCY:
- Publicis Ecuador
Blue
- BRAND:
- Cinemark XD
- AGENCY:
- Publicis Ecuador
Green
- BRAND:
- Cinemark XD
- AGENCY:
- Publicis Ecuador
Red
- BRAND:
- Cinemark XD
- AGENCY:
- Publicis Ecuador
MA
- BRAND:
- McDonald's Mother Day
- AGENCY:
- Publicis One