Alquería - "Milk Teeth"

VML Grey Colombia

VML Grey Colombia Bogotá, Colombia

687

Brand: Alquería
Country: Colombia

Advertiser: Grey Advertising

Title	Milk Teeth
Agency	VML Grey Colombia
Campaign	Milk Teeth
Advertiser	Grey Advertising
Brand	Alquería
Date of First Broadcast/Publication	2023 / 2
Business Sector	Milk & Milk Based
Tagline	Milk Teeth
Story	Children lose their "milk teeth" at a certain age, to make way for their permanent teeth. As we know milk is the best food, with the highest source of calcium, to strengthen and take care of them. Coincidentally, the shape of a glass of milk is similar to a tooth. With this in mind, we wanted to reinforce its nutritional value with these print ads by Alqueria. A simple and direct idea to remind parents and educate children about the importance of consuming the necessary calcium that growing boys and girls need. As part of this campaign, Alqueria will donate 10,000 glasses of milk to the National Association of Food Banks of Colombia, ABACO. Find out how to participate on the initiative in @ALQUERIAOFICIAL.
Philosophy	Milk Teeth
Problem	Children lose their "milk teeth" at a certain age, to make way for their permanent teeth. As we know milk is the best food, with the highest source of calcium, to strengthen and take care of them.
Result	Coincidentally, the shape of a glass of milk is similar to a tooth. With this in mind, we wanted to reinforce its nutritional value with these print ads by Alqueria. A simple and direct idea to remind parents and educate children about the importance of consuming the necessary calcium that growing boys and girls need.
Media Type	Free Standing Insert
Market	Colombia
Chief Creative Officer	Juan Posada
Chief Executive Officer (CEO)	Jorge Serrano
Executive Creative Director	Juan Cárdenas
Creative Director	Oscar "palomo" Muñoz
Art Director	Charles Andara
Copywriter	Camilo Garzón
Account Director	Angely Romero