Ikea - "Tu casa tiene algo que decirte (I Stay Home) "

McCann Spain

McCann Spain Madrid, Spain

2944

Title	Tu casa tiene algo que decirte (I Stay Home)
Agency	McCann Spain
Campaign	#IStayHome
Advertiser	IKEA
Brand	Ikea
Date of First Broadcast/Publication	2020 / 3
Business Sector	Retail, Distribution & Restaurants
Story	The home has always been our refuge, and now, it’s the best way to protect ourselves and others from this unprecedented situation. That’s why Ikea Spain wants to pay tribute to our homes — the place that will be there to welcome us when we wake up in the morning and say good night in the evening. The place where in simple and new ways we are enjoying our downtime and our work, and using it to spark imagination The new campaign in partnership with McCann Spain, '#YoMeQuedoEnCasa (I Stay Home) 'was created in the spirit of celebrating our homes. The film encourages people to see their homes from a new perspective, and challenges them to view it as a place where new experiences can be enjoyed together.
Media Type	Web Film
Length	30 seconds
Creative Team	Monica Moro
Creative Team	Raquel Martínez
Creative Team	Fernando Cerezo
Creative Team	Teresa Mesonero
Creative Team	Alejandra de Luis
Account Planner	Juan Manual Ramirez
Agency Producer	Paloma Adrién
Agency Producer	Paula Garcia
Agency Producer	Vanessa Pizarro
Agency Producer	Elisa Chia
Production Company	Craft Worldwide Spain