| Title | Chainsaw |
| Brief | We have been witnessing for decades how the devastation of our nature takes millions of animals lives each year, and during the last one, more than 4.5 million bushfires were registered, over 3 billion animals died just in bushfires of Australia and more than 13 million hectares were deforested in the world. Reaching the highest level in history of 40 soccer fields of virgin forests per minute. For this reason, we created “Nature is calling for help”, the first radio campaign made with real bird songs, recorded while their forests were being destroyed. Making an emergency call that seeks to raise awareness and make visible the impact of bushfires and deforestation on the biodiversity and ecosystem of our planet. Because if through all these years they didn't listen to us, now they will listen to them. |
| Agency |
Wunderman Thompson
|
| Campaign |
Nature is calling for help
|
| Advertiser |
WWF
|
| Brand |
WWF Chile
|
| Posted | November 2021 |
| Business Sector | Institutional/Public Interest/Non-Profit Org.
|
| Story | We have been witnessing for decades how the devastation of our nature takes millions of animals lives each year, and during the last one, more than 4.5 million bushfires were registered, over 3 billion animals died just in bushfires of Australia and more than 13 million hectares were deforested in the world. Reaching the highest level in history of 40 soccer fields of virgin forests per minute. For this reason, we created “Nature is calling for help”, the first radio campaign made with real bird songs, recorded while their forests were being destroyed. Making an emergency call that seeks to raise awareness and make visible the impact of bushfires and deforestation on the biodiversity and ecosystem of our planet. Because if through all these years they didn't listen to us, now they will listen to them. |
| Problem | WWF needs to raise funds. That's why we created this campaign to get new partners. |
| Media Type |
Radio
|
| VP Creative |
Samer Zeidan
|
| Account Director |
German Quiroz
|
| Creative Director |
Jesús Ulloa
|
| Copywriter |
Diego Pinto
|
| Art Director |
René Ocaranza
|
| Art Director |
Eduardo Orellana
|
| Art Director |
Andrés Zavala
|