Title | Change The Ending |
Agency | The Beyond Collective |
Campaign | Change The Ending |
Advertiser | Alzheimer's Research UK |
Brand | Alzheimer’s Research UK |
Date of First Broadcast/Publication | 2023 / 9 |
Business Sector | Institutional/Public Interest/Non-Profit Org. |
Story | The heartbreaking animated film brings to life the ‘happily ever afters’ that dementia has stolen. Despite the fact that millions in the UK will go through a devastating journey with dementia, there is still a startling lack of awareness about the early symptoms of the condition. Alzheimer’s Research UK has revealed that less than half (49%) the British public can name memory loss as an effect of dementia, with over a fifth (22%) saying they have no idea how the condition impacts people.With this campaign, Alzheimer’s Research UK urges the nation to stand with them to find a cure for dementia and change the ending for millions.The two minute film launched on TV with a special ad break in Channel 4 News on September 21st - World Alzheimer’s Day. |
Media Type | Branded Content |
Length | |
Media Agency | Yonder Media |
Advertising Manager | Lorna Dawson |
Advertising Manager | Hannah Reynolds |
Chief Creative Officer | Dom Goldman |
Creative Team | Artem Bjork |
Creative Team | Ash Prentice |
Creative Team | Tim Van Der Mee |
Managing Director | Jonny Ray |
Business Director | Anna Fotheringham |
Account Executive | Alice Ingram |
Chief Production Officer | Laura Graham |
Agency Producer | Annabel Jewers |
Agency Producer | Charlotte Jude |
Agency Producer | Elin Tiberg |
Head of Design | Andy Breese |
Designer | Maria Kay |
Designer | Kieran Rafferty |
Strategy Director | Mike Phillips |
Strategy Director | Claudia Bennett |
Animation | Passion Pictures |
Director | againstallodds |
Producer | Matt Saxton |
Executive Producer | Belle Palmer |
Production Company | Tubby Brother Films |
Director | Dan Tubby |
Director | Ben Tubby |
Producer | Rosie Litterick |
VFX/Post Production | No.8 |
Post-production Producer | Ellie Thwaites |
Post-production Producer | Karen Noden |
Sound Designer | Sam Robson |
Music / Sound Design | Wake the Town |
Music Composer | Tom Player |
Music | Dominic Bastyra |
Managing Director, Media | Ed Cox |