| Title | #DontBringMumFlowers |
| Agency | The Gate |
| Campaign | #DontBringMumFlowers |
| Advertiser | Lives Not Knives |
| Brand | Lives Not Knives |
| Posted | April 2019 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | The Gate London collaborated with charity Lives Not Knives to create a disruptive tactical ad this Mother’s Day to discourage young people from carrying knives. As the people who would miss them most, Mums ask for their children’s safety this Mother’s Day above all else. The message of “Don’t Bring Mum Flowers” was displayed in funeral flower wreaths on a hearse and driven around residential areas before visiting Parliament Square. Lives Not Knives, founded by Eliza Rebeiro, is the charity working with young people to forge connections with prospective employers by developing their skills, providing emotional support and inspiring them to trade their knives for a better, more fulfilled life. |
| Media Type | Ambient |
| Length | |
| Art Director | John Osborne |
| Art Director | Martyn Goh |
| Copywriter | Claire Phillips |
| Producer | Georgina Best |
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