ICRC International Commitee of Red Cross - "Hope"

Sra. Rushmore

Sra. Rushmore Madrid, Spain

Awards

14940

This ad is part of the ACT Responsible Collection

Brand: ICRC International Commitee of Red Cross
Country: Spain

Advertiser: International Commitee of Red Cross

Title	Hope
Agency	Sra. Rushmore
Campaign	Hope
Advertiser	International Commitee of Red Cross
Brand	ICRC International Commitee of Red Cross
Date of First Broadcast/Publication	2018 / 5
Business Sector	Institutional/Public Interest/Non-Profit Org.
Story	A man drives through a war-torn country as his daughter sprawls on the back seat, badly wounded. The tension mounts as both he and we realise that she will die if she doesn't get help soon. Our empathy is heightened by the direction, the fast editing and the colour palette, which create a powerful sense of place and take us inside the car. Finally, when the man carries the girl the last few metres to the hospital, he sees it has been destroyed by a bomb. Healthcare should not be a target.
Media Type	Web Film
Length	109 seconds
Market	United Kingdom
Music Supervision	SIREN
Sound Design Company	Factory Studios
Production Company	BLUR Films
Executive Producer	Pablo García Acón
Director	James Rouse
Director of Photography (DOP)	Alexander Malman
Producer	Laia Vidal
Music Composer	Jon Clarke
Sound Designer	Anthony Moore
International Producer	Pablo Herraiz
Director of Photography (DOP)	Alexander Melman
Production Manager	Javier Lara
Service Production Company	Clandestino Films Beirut
Art Director	Marianne Taouk
Producer	Vanessa San Millán
Casting Director	Mia Daibess
CG styling	Marianne Taouk
Hair & make up	Joana Kamar Hayet
Post Production	Tamara Diaz
VFX/Post Production	Twin Pines VFX
Editing Company	Art Jones
Editing Company	Work Editorial
Finishing	Rocio Pérez
Sound Design and Mix	Anthony Moore
Executive Audio Producer	Becs Bell
Composer Producer	Jon Clarke
Music Production Company	SIREN