Bacardi - "BACARDÍ Bat Beats"

Mr. President

Mr. President London, United Kingdom

6502

Title	BACARDÍ Bat Beats
Agency	Mr. President
Campaign	BACARDÍ Bat Beats
Advertiser	Bacardi
Brand	Bacardi
Posted	March 2014
Business Sector	Spirits, Fortified Wines
Story	Music fans at this year’s South by Southwest festival witnessed a unique experience as BACARDÍ rum challenged music-making convention and produced an electronic track using the movements of 100,000 bats - the famous symbol of the iconic brand. Guests were invited to experience the track being produced and recorded live at Congress Bridge, the city’s so called ‘Bat Mecca’. A remix track, by a leading music producer, Craig Richards, will be unveiled globally in April. The track was created using a bespoke software app, which allows the user to interact with a series of composed sounds triggered by the bats movements. The live capture of the bats movement was streamed into a digital grid, with each square triggering and affecting specific sounds, beats, pitches and tempos.
Media Type	Branded Content
Length	123 seconds
More Information	https://soundcloud.com/bacarditogether/bat-beats
Producer	Jenny Beckett
Production Company	Partizan London
Director of Photography (DOP)	Ozzie Pullin
Editor	Kevin Konak
Executive Creative Director	Laura Jordan Bambach
Creative Director	Jon Gledstone
Creative Director	Dave Martin
Account Planner	Naomi Dunne
Agency Producer	Nikki Cramphorn
Business Director	Shahla Lalani